Google Myths Revealed by Richard Vanderhurst

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However, there are several parables about how Google works and, while reasonably safe in themselves, these fables have a tendency to permit folk to draw wrong conclusions about how Google works. This parable is frequent, and is the source of many grouses. Folks often notice a site with a lower PageRank than theirs is noted above them, and get upset. While pages with a higher PageRank do have a tendency to rank better, it is completely standard for a site to appear higher in the results lists though it’s got a lower PageRank than competing pages. To clarify this concept without going into too much technical detail, it’s best to think about PageRank as being made up of 2 different values. This is also the price shown in the Google Toolbar. This price is used to figure out the weighting of the links leaving your page, not your search position.

The toolbar does not show your tangible PageRank, only an estimation of it. It gives you an integer rank on a scale from 1-10. We don’t know precisely what the diverse integers correspond to, but we are certain that their curve has similarities to an exponential curve with each new “plateau” being harder to reach than the last. I have personally done some research into this, and so far the results point to an exponential base of four. So a PR of six is four times as tricky to reach as a PR of five.

This parable is a typical source of wrong expectations about Google. Folk will most likely see a site with less backlinks than their own site has a higher PageRank, and say that PageRank isn’t based totally on inbound links.

The reality is that PageRank relies on inbound links, but not just on the quantity of them. Instead PageRank relies on the price of your backlinks. To find the value of an incoming link observe the PR of the source page, and divide it by the number of links on that page. It’s completely feasible to get a PR of six or seven from only a few inward links if your links are “weighty” enough. The cause of this is that Google does not list all of the links that it knows about, only those that contribute above a specific amount of PageRank. This is particularly obvious in a brand spanking new site.

By default, all pages in Google have a minimum PR. So even a page without any inbound links has a PR worth, even though a little one. If you’ve got a new site with twenty or thirty pages, all of which Google has spidered, but you don’t have any backlinks from other sites, then your pages will still have a PageRank coming from these internal links. As your default page is likely linked to from each page on your internet site, it would even get a PageRank of nearly one or two from all of these tiny boosts. However, in this situation hunting for inward links will probably yield zero results.

Worst AdWords Campaign Mistakes by Richard Vanderhurst

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Likewise , the keyphrase “tail light covers” would not produce conversions if you conducted automotive sales only. The phrase may bring visitors to your website, but if they do not find what they are trying to find when they get there, they will leave just as fast as they arrived. Don’t trick yourself into believing that broader is better. Before you implement your AdWords campaign, you need to understand precisely what it is that makes your organization stick out from the competition.

I’d counsel that you perform a research of your competitors. Look and see what they are doing, and which phrases they are using. Few site owners trouble to choose which destination URL should be applied to each ad. Instead, they point all ads in a campaign to the site’s homepage, then question why they are not getting decent conversions. Let’s image that you own a sporting products store. You could start by grouping all of the adverts you’d focused towards hockey skates into a single ad group.

You’d then create another ad-group which would contain adverts that centered hockey sticks, another that contained advertisements for hockey gloves, and so on.Organizing your ad group structure in this way gives you the facility to create in-depth reports on each ad-group, and to make real changes having a serious effect on those ads’ performance over a period of time.

How To Get Into SEO And What It Can Do For You

Richard Vanderhurst_How To Get Into SEO And What It Can Do For You

Some people whine about life, others actually do something to better it. If you are an innovator, here are some simple SEO techniques that can boost your business on the web.

Keyword density is important when optimizing an internet page for various search engines. To avoid this from happening, keep the total number of keywords on a certain page under 20%.

Your website should strive to be relevant, current and user friendly. A major factor of SEO is not only returning to your site, but spending lots of time on it. These kinds of things are what it takes to get success.

If your website includes audio and video content, you should consider including detailed transcripts. By providing transcripts for any audio or videos, your content can be understood by search engines and included in search engine listings.

If you add keywords on comments you will be better recognized. Spend your time focusing on your content, not your comment tags.

Every page in your website needs to be easy to read. If you design a website which is easy to navigate and read, including accessibility options like making the font size larger, you’ll find that your site ranks higher on search engines. Be sure your website is optimized for search engines and human beings.

Don’t duplicate any content on your sites if you want to keep out of a search engine’s spam filter. Duplicate content can occur without you even realizing it. Posting duplicate content can result in the search engines viewing your site as spammy.

You can make your site more visible to search engines by getting local listings on Google and Yahoo. These services get your site noticed, which means more people will visit your site. Any opportunity you get for publicity, especially if it is free, should not be turned away.

If a website contains images, it is important to optimize the site by including descriptive ‘alt’ tags in each image link. Tagging images will allow even a visitor who cannot load the images know what the image should have been in that slot. The important factor is that search engines read and index alt tags, so keywords included in these tags will improve page ranking.

One major step is to be certain that your paragraph starts with sentences that can also serve as a description tag. A few search engines look at that content rather than the specific tag when they decide what to list as your site description in their listings. If this content is poor or ineffective, people will not click through to your site.

When trying to achieve higher ranking in search engines, writing unique content should be high on your priorities list. It’s important to say something new. This can range from a different spin on subject matter to covering a more detailed aspect of your subject matter. There is a lot of traffic on the Internet and you’ll want to stand out in order to keep traffic coming to you. Viewers will stay on your site and come back often if you are giving them content that gives good info.

A page full of just links will never be looked at more than once. You should do all you can to make your links an integral part of your website’s content. Pages that are filled with links are often ignored by readers who often find them boring. Many search engines do not rank these pages favorably. Make sure that all text and links sync with the overall content, providing a recognizable context in which the search engines can place you.

Make current events an element of the content of your website, especially those that are related to your products. This brings in visitors that might not even have been looking for your type of services. Doing so will increase the information that your current visitors receive as well.

If your website is in a language other than English, make use of the language meta tag. This increases your ranking when searches look for content specific to the language in which your site’s content is written.

One vital SEO tip that you should remember is to keep an eye on your search standings at all times. Always monitor your search engine rankings for better optimization of your website, otherwise your site might not be doing as well as you think it’s doing. Monitor your page ranking using Alexa or Google’s toolbar.

Focus on keyword phrases rather than single words. Most people are not searching using a single word. You have to choose those phrases that people use to find the types of products you are offering. Provide regional specific information. ” rather than “We are going to have a sale! This is the best strategy when it comes to optimizing your keyword phrases properly.

Depending on your resources, fully optimizing your website for just one or two major search engines may be best. Using keywords in your structure and content will still give your site an advantage on most search engines. , Ask. ,and Ask.com each have their own type of things that will favor certain types of SEO elements.

One must have is Google Analytics. Not only can it keep track of your SEO progress, it also can help you improve your results. For instance, it can help you figure out what keywords are the most successful. When you know this, you can use these keywords to a better advantage.

You have to provide a vast amount of content across lots of various topics if you want to increase your search engine rankings. However, you must make sure you are remaining in your niche.

Some folks think that everyone should start out in life on the same playing field, but that isn’t how life works. It is vital for you to do what you need to do to achieve your own brand of success. The tips in this article can help you get started in taking control over your future.

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Don’t Know How To Approach Internet Marketing? Try These Ideas!

Richard Vanderhurst_Don't Know How To Approach Internet Marketing Try These Ideas!

Are you looking to target a larger consumer base without paying a fortune? Then you should look into internet marketing. The use of media, websites, search engines and visual advertisements to quickly grasp and control the viewer’s attention online is known as Internet marketing. In this article, you’ll find out some effective techniques for getting great results from this form of marketing.

The key to successful Internet marketing is recognizing a need or want and filling it. You should have a clear goal in mind when you throw your doors open for business. If your business is useful to others, tell them precisely why this is the case. Helping people solve their issues with your product or service is how word of mouth generates business.

Although you never want to trick someone into clicking on an add, there are ways you can make people want to click on the ad without them feeling deceived. The text should coordinate with the main font used in your article and should be positioned near the end of the article. It will not have the appearance of an ad.

A great way to make your site user friendly is to include a FAQ section which is frequently asked questions. A quick answer to their question will make them feel that your website is helpful and friendly. Your visitors will feel more informed and will be more likely to use your services and frequent your site on an ongoing basis.

Always provide the information and answers that customers are seeking and make it easy to find. Just providing a one page website that gives your hours and address is not going to attract customers. Post reviews of your products and write articles to keep your readers interested and establish your business as a reference.

Think about reviewing psychological studies reported on web design and marketing on the Internet. Psychology can play a part in the way someone looks at your site, depending on a lot of different factors. You can apply this information in order to increase your profits.

Creating a solid internet marketing plan will enable you to identify your most successful products. Take advantage of these successful products to promote the rest of your products. Come up with other items that can support and supplement your most popular products. Offering them as complimentary items will boost their sales. Then you can turn your focus on advertising unrelated items.

You have to regularly update your content on your website and keep it as current as possible. If someone visits your site and the information is outdated, they may assume that the company is not doing well and that it is a waste of time for them to contact you. Readers are attracted to a website that is updated frequently and easy to use.

Business can be done quite anonymously on the internet. This is a good idea for small and independent businesses especially. Smaller companies rely on repeat business and a personalized touch with their customers to be successful.

If you want to add credibility and some validation for your company, allow major reliable businesses to have place some advertising on your page. Visitors will see these familiar and trusted names on your site and have a tendency toward association, giving you the benefit of the doubt as well as a favorable customer image. This will drive customers to your site and they will think of it as more than just a store.

Providing lots of content is important for an effective Internet marketing campaign, but you should bear in mind that it’s critical to let customers retain full control over how much information they get from you. It will be a breath of fresh air in a world filled with spam and unsolicited advice. You should make it easy for your customers to alter their participation in your marketing campaign and remind them of this fact fairly often.

Always remember to reward your loyal customers with rewards for visiting or purchasing from you frequently. Your repeat visitors are one of your greatest assets, and you need to show them that you value them. When customers feel appreciated, they pass the information about your business to new potential customers.

If your customers show an interest in charities, donate a portion of your proceeds to one. You need to make a point to note this on your site so your customers feel they are contributing. You also won’t need to give away a lot of your profits. Just make sure that you’re doing your part and people will ultimately respond in a positive fashion.

Don’t be typical when it comes to banner ads. Try to create an interesting and unique banner ad to entice potential visitors.

Whether you’re writing content for your website or for messages delivered via email, use plenty of headlines. Employ interesting headlines and special offers to bring customers to your website. Add graphics to attract even more customers. Sometimes a photo or a graphic is the most professional way to headline an article.

Give something away. One easy freebie to offer is an article specifically geared toward your business. For example, you might offer clients in the salon industry an article about attracting new clients, or designing new services. Your customers will know that you are interested in what they have to say.

Make sure your ads create a feeling of speed. People value their time, often more than they value money. Stress that your business does things fast, like yesterday!

Make sure that your website is secure at all times for your customers benefit and be sure they know you are protecting their information. People are wary of sending personal information over the Internet, so make sure you ease these fears by letting customers know that their information is secure.

With these marketing tips, you can get your business to see a tremendous improvement in productivity, which leads to more sales and profits. Internet marketing, as you can see, has become an indispensable way for modern companies to increase their customer bases and sales volume. Utilize these Internet marketing suggestions, and soon you will see an increase in your customer base.

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Seagate BlackArmor NAS 440 (6TB)

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Beginning at $750 for 2TB, the Seagate BlackArmor 440 / 420 is possibly the most reasonable high-capacity, top of the range NAS server. A drawback to the BlackArmor is that its write speed may be better compared to its read speed. However, once it’s set up, the NAS offers really fast read throughput rates, problem-free remote access, great expandability, and a massive quantity of storage capacity : 8TB and beyond.

Note : The device is sold in 2TB, 4TB, and 6TB capacities. Now , you’ll need to provision your own drives to reach 8TBs, as Seagate hasn’t released that model yet. Also, the NAS’s high first price point, while not an issue for companies, may stress most shopper’s pocketbooks.

If you’re trying to find an easy NAS for the home, we endorse the WD My Book World or the Iomega Media Home Network drive. For most tiny companies the BlackArmor has what you want. The BlackArmor 440 / 420 NAS server incorporates 2 Gigabit Ethernet ports. These ports, aside from permitting for the linking of multiple units together for NAS to NAS backup, may also be used for assembly. Overall, the BlackArmor 440 / 420 posted fantastic data transference rates ; however, we wish the opening between its write and read scores wasn’t as large.

It’s totally ordinary for a storage device to supply a higher read speed than write speed.

Connecting And Courting Consumers With Social Media Marketing

Richard Vanderhurst_Connecting And Courting Consumers With Social Media Marketing

Popular sites for social media like Google+, Facebook and Twitter are not the only sites involved in this powerful medium. Many businesses can see the potential these sites have, but other are still not using them to their advantage. This article will help you create an effective social media marketing strategy that will benefit your business.

Make sure any blog you keep is up to date, and contains useful and relevant information. Update your blog with information about promotions or sales your company has coming up. Even if you simply changed something simple like your store hours or new location. be sure these are posted to your blog, too.

Provide your readers with the opportunity to comment and rate your material. Giving your visitors these tools enables them to participate in the process.

Think about serving as a guest blogger or letting a well-known blogger in the field to post on your website. Any way you look at it here, you can potentially increase your base. However, you still have to ensure that you’ll receive a link going back to the site of your choice. If not, you’re providing free content with no payoff. Likewise, allow your guest blogger to do the same. This increases traffic for everyone involved.

Content sharing is easier on Facebook than anywhere. When a person comments on a post on your page, all of their friends can see it. Let your readers know that you’d like them to engage in communications, so that you get more exposure.

Make sure you research all your different social media options before you begin your SMM campaign. Every social media site is different; by understanding the differences you can tailor your approach. You may find you get better results from one site in particular, and choose to devote your time to that one.

While social networks have certainly changed communication habits, maintaining a professional persona is important. Introduce yourself with a professional tone. Never lose your temper when talking to customers online. If a post upsets you, walk away until you cool off. You can also delete posts or comments that upset you. You can create certain other profiles with your name in order to socialize with your friends.

If you use social media for personal use, you have probably seen a variety of altered and Photoshopped advertisements and images. It is a very brilliant idea to use attractive images to draw buyers onto your ad. Once they are drawn to your ad, they are more likely to go to your business and spend money.

Establish the best rate for you to update your social media pages. When you are promoting an important new product, you should post updates frequently. Be prepared for the many updates by having great content ready to post beforehand, especially if this is not your strong point.

Be prepared for a certain amount of negative feedback. Not all customers are happy all of the time, you must deal with the unpleasantness just as professionally. Do not ignore them but answer them and try to make them happy.

Give your customers a change to leave feedback and respond to them quickly. A suggestion from one customer will likely reflect the feelings of many other customers. Demonstrate the fact that you hear what they have to say and care about it.

If you are using social media, be patient. It is important to establish trust and loyalty with your customers. Work to gain one person’s confidence at a time. Very quickly, your database of clientele will be fairly large.

Ask your customers to answer a survey about their use of social media. You will definitely want to establish a social networking presence for your business if your customers report spending an hour or more a day on social networking sites. If your target audience does not care about social networks, perhaps you should focus your efforts on something else.

Try creating a Facebook or Twitter business profile. You will ensure that no one will ever utilize your business name or post bad things under your name. You can use this name when ever you are ready to get into social media marketing.

If you give your customers a free promotional product or other free products in a contest, you will find your posts could become viral quickly. People love to get something for free, and are happy to enter a contest if they have a chance to win something good. You should also show the information to the customers about who the winner was so that you can show that it was credible.

Do not use social networks to push your products in an obvious manner. People do not like feeling pushed into buying something. A weekly sale or incentive at a set time each week will attract customers. This will make it so your customers get a discount but don’t feel like they’re pushed.

If you want to further power your social media marketing, connect your blog with LinkedIn. Many people have Twitter, Facebook or Google+ share buttons, but consider also having a LinkedIn share icon on your blog posts. People who like your blog can share entries on their LinkedIn accounts, which will bring in even more visitors. This has great potential considering the large number of users.

Simplify the way your readers can subscribe in order for them to get your email updates. Although email marketing is not as novel as marketing on social media, these emails can still be an important marketing tool in holding your readers attention and directing them to your social media locations.

The number of businesses using social networking to connect with consumers is steadily growing. It’s becoming more and more important for other businesses to try this strategy as well. By not using a social media platform in any business marketing plan, is really hurting your business in today’s world. Use the advice you just read to understand social media marketing better and use these marketing principles more effectively.

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Richard Vanderhurst Discusses Ranking by Users Experience

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You assume your site is easily navigated, highly informative and thoroughly attractive to users. The truth is, measuring user experience on your site isn’t quite as simple an assumption, nor is it anywhere near as straight forward as measuring other components of your site.

You might be wondering just how search engines are gauging the user experience for search result rankings. Richard Vanderhurst explains in his lectures that search engines today are far superior to those over the past few decades. They are gathering loads of data and looking over hundreds of criteria for millions of sites. What should keep them from tracking users, search words and the results they utilize?

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Take for instance a search on your favorite car. Whether it is popular or not, chances are hundreds of pages of search results show up. So how do you decide which result will be the most helpful? Well, the majority of people will skim through and read the small excerpts and descriptions shown under the link.

Users will most likely view the higher ranked results, but this doesn’t keep other sites down. Although search engines are rating your site on criteria in your site, the number of people that visit it adds to a higher ranking. If you and several other people click on the same site on the third page of search results, that website will soon be boosted in ranking.

In essence, it makes sense. A well-developed search engine will notice that a third page link is receiving more traffic than a first page link and it may be moved up to the second page, if not the first. Richard Vanderhurst explains that the popularity of your site is portrayed in this way and through this; search engines can monitor user experience with your site.

But the link that is clicked is not the only factor in calculating user experience. The amount of time they spend on your site is also a vital element. This means that if a user opens your link and realizes that it is not what they were looking for and clicks back to the search results page, the search engine knows it.

This is termed bounce and depending on how often and how quickly users are bouncing from your site, search engines can tell how relevant viewers are finding your site to their keywords. Search engines gauge the totally bounce of your views with your overall user experience rating and makes a final score that is then tallied into how you are ranked.

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Richard Vanderhurst reminds his students that by keeping your keywords as precise to your topic as possible, you will be able to ensure a highly efficient site and very little bounce. Remember, the more bounce, the lower your rank on certain keywords, so be careful what you use. Take your time with these components and work them into unison. Don’t be afraid to try, fail and try again. Your site has its own special blend of elements and only you know how to augment them to their highest possible place. Use the art, not the science; practice blending and leave the computing to the crawlers.

Get To The Top, And Stay There With SEO

Richard Vanderhurst_Get To The Top, And Stay There With SEO

One of the most effective Internet marketing strategies that you can employ is search engine optimization. If you manage to achieve a high ranking, you should prepare for a dramatic increase in the amount of traffic you see from targeted traffic. The following article will give you some great SEO advice which can help you to get a higher website ranking.

When attempting to use SEO on your site to increase traffic, make sure your site is coded well. If you are using a messy Javascript code for content, you may find your site getting much less traffic, because the spiders are incapable of indexing things from your site. A site that relies heavily on Flash without providing text descriptions will be ignored by the search engines.

Good search engine optimization relies on keyword density. To keep out of trouble, at least 80 percent of your page content should not be keywords.

Incorporate one or two of your keywords into your domain name. Your website name should be easily recognized and remembered so it can be found by the relevant searching viewers. Ads do not give you all of your visitors; some visitors get to your site by looking for products that you might have.

Your domain name should be both relevant to the product you’re selling and easy to remember. This is very helpful to people who have found your content on YouTube. They are memorable and easy to say.

When you are trying to accomplish search engine optimization goals, the use of meta description tags on each page of your site can be very effective. These description tags will provide a short blurb about your website or the page to the search engine. Describe your site and why people should click in as few words as possible using the meta tag. This can attract more readers to your website, even if your site wasn’t at the top of the search results.

Creating a blog on your own website rather than another site will increase your search engine results. As a result, more visitors will come to look at your site.

Always include descriptive and efficient tags when trying to improve your SEO. Your tag should never be longer than 30 words. You need to limit this page to under 100KB, so it can be read quickly by the search engine spiders.

There are lots of important aspects to SEO and you can learn about each one, while specializing in only one or two. Depending upon your resources, you may not be able to learn each and every nuance of SEO. Instead, fully explore only a few strategies.

Search engine optimization also optimizes your number of potential customers. Some businesses do not know that if your ranking is poor, it may be difficult for customers to find their site, even if they know the company name.

Procuring distinct, original content is vital to getting your website to appear high on the search engine results pages. Interesting, original content ranks higher on search engines because it attracts more traffic. High-quality, unique content not only draws more traffic to your website, it is also more likely to turn a first-time visitor into a repeat visitor.

Avoid having pages that are just lists of links. Include them within your content, instead of allowing them to stand alone. Link pages are boring to your readers and are not ranked highly by the search engines. Making your content match your text helps search engines have an easier time indexing your site and makes your website look more professional.

Make sure you implement the use of social networking sites as a means to improve your SEO. YouTube is great for videos, while Facebook and Twitter allow direct interaction.

To better market your website, consider using the services of a company that specializes in search engine optimization (SEO). SEO companies optimize your website to rank highly on search engine result pages (SERPs). There are several companies that provide this service at a very reasonable cost.

If you hire a third-party firm to do your SEO work, ask probing questions before you hand over any money. Find out what kind of experience the company has in your industry, what they consider to be the most essential SEO techniques, how long it will take before you see results and of course how much they charge. Ask for their portfolio if it is not available on their website. You may also want to seek out testimonials from their clients. Any company that is trustworthy will be glad to share that information with you.

Think about all the choices you have. These include press releases, discussion forums, blogs and article marketing. Getting solid outbound links is among the most critical tricks to success in SEO.

If your website is in a language other than English, make use of the language meta tag. One benefit will be a rise in ranking due to searches that occur in that language.

SEO, or search engine optimization, is a way to market online. To make use of it, you utilize key words in your web content in a particular way to maximize your rankings in the results of search engines. This improves your site’s search engine ranking which, by extension, directs more people to your business.

Depending on your resources, fully optimizing your website for just one or two major search engines may be best. Keyword-rich content, in conjunction with structure, will give you a good advantage on a lot of search engines. But not on Google and Yahoo! , Ask. There are many discussions of positive features and negative features that will influence a business ranking on a particular search engine. Having mentioned the positive factor of the importance of using carefully selected keywords, one factor some search engines consider for ranking websites on the negative side is overuse of keywords. In other words, too much use of keywords can negatively impact a business ranking.

Even after you implement these suggestions, your work is not done. Search engine optimization is not a one time thing. To maintain a high-ranking website you should keep current with advancements in the SEO industry.