A mission statement is important for you in mobile marketing. It spells out what your business does and how it plans to do it. Stick with your principles and follow your mission statement.
Have maps and directions on your mobile website to make it more mobile friendly. Mobile devices are being used by a large number of people to find directions. Try to make it as easy as possible for your customers to find you. Verify that your map displays correctly and is usable on mobile devices. Adding a direct link from your site to Google maps can be very helpful.
Integrate your mobile marketing with other similar media that is available on the web. Participation is a good strategy. Have the customers participate in something on your mobile page, something that will hold their interest and not make them feel like they are seeing an advertisement. People are more motivated to purchase when they are engaged instead of just passively reading.
For a greater marketing effect, include as much detailed information as possible at one time. For instance, you can start by sending out flyers to your customers to let them know about a discount in advance. You could send out an email a few days before the event, and then send a follow up email shortly before the sale is to start.
It is important to have specific goals for your mobile marketing campaign. Set goals for your mobile campaign right at the start. Decide if you are trying to retain customers, increase sales or promote new products and services when you are customizing your messages. This way your customers will get what they need and you will achieve your marketing goals.
Make the most of your company website. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. Once they visit your site, they’ll see how much easier it is to reach you when they are busy and on the go.
Your home base is the main element of your campaign. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. It is a terrible idea to base your business around your mobile platform solely.
Give customers something, and get ready to receive much more in return. Offering incentives can improve any mobile marketing campaign. These incentives could be anything form weather alerts to local event information. Increase participation by offering coupons.
You could create an app related to your industry that provides tips to the users and draws them to your site for longer. People like apps that provide relevant and useful information. Links inside your app to related products and other services can be included so that you can increase your sales. If you don’t want to do this, you can directly profit by selling the app.
The call to action you develop for your mobile marketing campaign should be user friendly and simple. Filling out long contact forms on a PC is easy, but it takes a lot of time and effort on a smartphone keypad. You should make it easy for someone to add themselves to your company mailing list.
For your mobile site, it’s important to come up with ways to convey your information in as few words as possible. Sites that are packed with keywords and say nothing of value are unfavorable. With mobile marketing, you need to be short, sweet, and to the point.
Include maps designed for mobile devices on your site to bring in local customers. By including maps, customers can look up your location quickly from their phone.
Always perform usability tests before going live with your message. You need to be certain that customers can see the stuff you are sending to them. Ask your family and friends to accept testing messages from you, check them and give you feedback before you formally launch your mobile campaign.
Listening to the wants and needs of customers is the first step to successful mobile marketing. Figure out what customers need, and fill that need. Check your competitors frequently to know what they are offering, and choose to emulate or expound upon anything that might serve your own business.
Location is essential. Mobile marketing can tell where you are, which is unique in marketing. This can help open newer location-based options that don’t exist elsewhere. By remembering this fact, you can take your advertising to the next level.
If your mobile marketing messages contain a link, you should link to both your mobile site and your main site to cover the widest range of mobile devices possible. However, if your website uses Flash, you need to be sure your links only lead to your mobile site.
In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. Your existing customers are going to be far more receptive to receiving text messages and updates than new ones. New customers often view mobile marketing as spam.
Offer something that is valuable to the type of customers you want to entice. If your messages have value, then people will be happy to receive them. You might want to send a gift certificate, depending on who you are targeting. If you’re sending offers to soccer moms, then exploit the “mom” part and offer something family-oriented.
Have a telephone number database to assist your mobile marketing efforts. Do not just add random cell phone numbers when you are constructing a mobile marketing database. It is important to get permission before you begin. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
There are a lot of things to learn about mobile marketing. The effort you put into developing a good campaign will truly help your business. If you put the tips given in this article to use you will surely see an increase in sales from your mobile marketing campaign.