Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. You need to set yourself apart from everyone else.
Your customer base doesn’t change unless the market changes, but customers come and go. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.
Give your customers trivia games or quizzes about products in order to have an effective mobile marketing campaign. Many people will answer quiz questions that they get on their phone via text message. Quizzes have the dual benefit of amusing your customers and providing you with a creative way to obtain feedback and other consumer data on your product or service.
Try using dedicated short code. This will cost you more but serve you better in protecting your brand. Dedicated short code also offers you some legal protection.
Your mobile marketing campaign should be compatible for use with a multitude of hand-held devices. You do not want to leave any customers out of a mobile campaign just because your messages do not work properly on their particular device. You will have to find a script that works well on as many different platforms as possible.
Offer something to your customers, and make it worth their while. A good way to attract customers is to give them an incentive to visit your site. Consider offering weather alerts or information about local events. Coupons are a good way to offer consumer participation as well increase the take rate for your campaign.
Implement an A/B testing routine to find the most user friendly mobile page. This will help you test which strategies work and which ones don’t, which is as crucial to mobile site development as it is to creating standard web pages. Try to develop an A & B version in your landing page, this can help you see what does and doesn’t work with the variations you make. Keep whichever page is more successful.
Don’t send random messages to your customers. You should only message them with useful information. A marketing campaign that starts sending out random or useless texts will not be a success. Customers expect to receive information from you, not humorous messages that a close friend might send.
Don’t overdo it on the offers. The best return will be if you send out offers anywhere from once a week to three times a month. Create a sense of urgency and let your customers know that failure to act may cause them to miss out on a great deal. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase.
You must learn to say a lot with just a little when you are building your mobile content. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
To optimize your marketing efforts, ensure that your campaign is compatible on the most popular platforms. If technical glitches arise because of platform incompatibility, you could lose customers.
When you are running a big sale or event on your website, promote it via your mobile marketing list a few hours previous to the event’s start. If the event happens early in the morning, send out the information the night before. Doing so reminds the clients that there is something interesting going on.
Make your website even more useful with mobile-friendly maps. Many consumers will turn to their mobile devices when they are trying to reach your store. Make your business easy to find. Verify that your maps translate well on mobile units. Also, add a link that can take the viewer to Google Maps if they need turn-by-turn directions.
Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Mention it on your website, in other adds, and on social networking sites. When people feel that signing up for something provides them with a strong benefit, they are more likely to take action. Let them know it will be fun and they will be better informed.
Many people access social networks on their mobiles: take advantage of this to promote your products. Reward people who share deals that are are on your website, or Twitpic your store, for example. Rewards might be contest entries or coupons. This is a wonderful way to reach clients who haven’t heard of you yet.
Knowing your customers’ location is a unique benefit of mobile marketing. Mobile marketing lets your customers know where you are and what you are doing. This can help open newer location-based options that don’t exist elsewhere. Think about how you can use this fact to your advantage and how your business could employ a location-aware campaign profitably.
Limit the amount of promotions and deals you send to only the best kind of offers if you’re serious about utilizing mobile marketing to the best of your ability. This will guarantee that your customers will not become annoyed or bored at receiving messages from you. You want them to look forward to the next deal you send their way.
The key to mobile marketing is to keep your message short and to the point. Send a clear message your audience can understand quickly.
Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. The main differences between particular techniques are really just methodology and technology. Take a little time to do your research and test each idea out, then choose which will be best for your business.