Harness the power of social media to make user-friendly storefronts that appeal to a wider customer base. Design a store on Facebook which can be readily accessed through your posts, as an addition to your independent site. Heavy Facebook users ramble around the site sometimes, and could browse your selection of products, and even buy some, without ever leaving Facebook itself. You don’t have to drag people over to your website, you can let them buy right on Facebook!
Make your titles and your headlines seductive. Most of the time, the headlines are all people notice about posts on social sites. Therefore, your headline should grab the readers’ attention and entice them to read more. Depending on your headline, it can either make you or break you.
Host a contest or giveaway on your Facebook page that people can participate in online or in person. Some things that you can do is give away something that you market to the winner. It’s a great way for getting back to your consumer base, along with further marketing of yourself.
Do not overwhelm your social media followers with too many posts. Post up to three times each day, but no more. Posting too many times in a day can leave your customers feeling overwhelmed and make it more likely that they will stop following you. Stick to three important details that you want your customers to know and avoid posting more stuff until the following day.
You can learn a lot just from involving yourself with the members of any social media sites you currently use. Learn as much as you can from others; don’t just see them as a means of making you money. Take the time to learn about their habits, what they like and don’t like, and this will give you a deeper understanding of your customers.
Games on Facebook are something to look into. You can try to create a game that is related to what you sell or the industry you’re in. Many brands have executed this marketing technique effectively, turning their little Facebook app into a viral sensation. You can have a professional game designer handle all the details, but try to come up with a great gaming idea yourself.
Combine the power of print with the latest in social networking. If you distribute a printed newsletter or brochure, include the web address of your social media profiles, or scan older flyers or images and save them in an album online. Create a campaign online, or make a photo contest that is related to any posters you have so that you can generate interest towards you from customers.
Don’t just try to sell product on your social media feeds. Post stories or links from external providers relevant to your industry or niche. You can run contests, post pictures and ask questions. Find ways to get your followers engaged and involved. Product engagement is preferable to simple product placement. You want your customers to mentally associate the brand you offer with their own concept of personal individuality and the life they live, not how much it might cost them in their checkbook.
Create contests for your Facebook page. Your audience will appreciate getting the opportunity to win a free product. Contests can be a great way of incorporating this feeling into your brand while getting people excited about your page. Contests are also good ways to get the word out about a new product.
Make sure your advertisements are placed in a place on your profile where people will see them. If your ad is not highly visible and accessible, then the traffic and interest it will generate will be weak as a result.
Before you hire any social media marketing firm, be very cautious. There are a lot of social media marketing scam artists out there who prey on inexperienced business website owners. The companies utilize thousands of fake twitter, Facebook and YouTube accounts, which they create using proxy servers and automated registration bots. Because these services use abusive tactics, your message is generally not seen by too many real people, as the view counts are fake and the fraudulent accounts are generally terminated fairly quickly.
You can share the tweets of popular Twitter names by putting their handles after the @ symbol in your own tweets. By doing this, they receive notification that you have posted about them. This can either lead to a tweet reply, or they will re-broadcast your post to a wider audience.
To increase your marketing clout, link your blog to LinkedIn. The easiest way to accomplish this is by adding a button to share your content on LinkedIn to your blog. Your followers can use that button to encourage others they know to read your blog, as well. LinkedIn has over 100 million users, which you will be tapping into!
A good method to use to get more subscribers to your social media profiles is to offer limited deals exclusive to your followers. This will help your customers feel like VIPs, because they will get better prices and deals, while simultaneously helping build your business.
If you have a tough time with formatting, use a list format for the next article you post on your social networking profiles. This is a way you can present the information in a way that can give your users a map. Social media users usually skew younger, which means they’ll be very appreciative when information is delivered in an abbreviated fashion.
As mentioned earlier, one of the most beneficial things for your business is for you to discover useful advice. The broad subject of social media marketing requires all the assistance you can muster. Employ the techniques here, to be on your way to great success in your marketing efforts.