Have your articles direct your readers into the next step. Readers are aware of the reality of the situation: one article cannot have every one of the answers to their question. Before you begin writing your article, plan out what you think your readers should do after reading it. Give them your plan and work it into a sales pitch that promises better things in the future.
Use numbers or bulleted lists to organize your article. Using this format helps readers process the information more easily, and it also makes articles easier and faster to write. If readers see a bullet or a number alongside information, they see it as being important and give it their attention.
Be sure to submit lots of articles. When posting articles to places such as blog networks, be sure to remain consistent. To boost your rank on a single keyword or phrase, you must submit many articles on that topic. For competitive keywords, a minimum of five articles must be submitted to the directories, and the public blog networks must receive ten if you intend to see good results. To make sure this ends in a high page rank, top it all off with at least four dozen posts to private blogs.
If your audience includes readers at different skill levels, tailor your articles to all of those different skill levels. Technical products should include technical writing. Because not everyone will be familiar with the technical terms, explain them in simple terms, too. Addressing the needs of all the members of your audience will garner you respect and authenticity.
To increase readership, spice up your articles with some controversy. The media knows this trick very well. You can increase your readership by commenting on sports and politics in your articles. People will often post responses on their own blogs and other forums, sending more traffic to your article.
Each paragraph should include only three to five sentences; each article should use between 500 and 700 words. To make sure your articles are accepted by the largest number of directories, you should try to stick with these criteria as a guideline. Blog entries can be shorter than articles; reach for the goal of no more than four hundred words per post.
Even directories with this rule can produce a whole lot of traffic and readers who will read your future content. Check out ArticleAlley or ArticleBase for the top directories that are “No Follow.” You can also try ArticlesFactory and Buzzle. To get the most out for your money, submit to these four directories.
Try to write informative articles that offer readers genuine help and advice. If your article does manage to solve a visitor’s problem, that visitor will likely seek out your other work.
If you write interesting and enjoyable content, webmasters will link to you without being pressured. Spun articles are a strong temptation. No one will want to link to a site of poor quality articles. People like to be associated with quality work, both their own and that of others. Write quality work, and more webmasters will link to you.
Find ways to make your work more visible through social networks and sharing. By increasing attention through social media, you can get extra hits. There are a number of services available to you that can implement your content with social media sites.
Do not engage in flooding indexes with numerous copies of an article. Instead use as many indexes as you can with a variety of articles on each one. It is easy to be tempted to submit the same article again and again to the vast number of indexes out there. Search engines will pick up on this and this can effect your ranking.
One important element of article marketing is to use a clear attention getter in your articles. The author can prioritize his or her subject matter based on his or her preferences or needs.
Make sure you have your keywords in your content when promoting. Your meta descriptions and titles are the most important places to insert your keywords. Use bold text to emphasize your most important keywords within your articles. You can see what keywords your competitors are promoting by going to their sites and choosing “View Source” from the right click context menu. N/A
Your author box should be useful, so make it relevant and engaging. Consider including a concise bio about yourself, and why you choose to write about the subjects you write about. Make certain to link the bio to your primary website. When you have a lot of different websites, you should link the right sites to the right articles.
Readers should easily be able to identify whether or not your article may include relevant information. Make certain that the title indicates what the article has to offer. Readers will be more inclined to continue reading if they know right away that they will get some value out of doing so.
When submitting your writing to various sites and directories, you need to remember to focus on the quality of your writing over how many articles you write. Instead of flooding directories with spun articles, try to get a higher ranking for individual pieces by writing them well and keyword enriching them cleverly. Always use trusted and popular sites to place your articles.
Be honest in your article voice, and always include original content. If your readers feel that you are honest, it can help you to develop a relationship with them. This relationship just might turn you into their trusted source on your chosen subject.
Article marketing can be an extremely lucrative business. One of the most exciting parts about it is the fact that it is all about building interest in you and your company through unique and interesting articles. Take the advice in this article and start developing the steps that are going to bring you powerful and effective results you can count on.