Let customers opt-out of your emails as soon as they request to do so. Companies which state that you may still receive emails just infuriate their customers and ensure they’ll never buy from them again.
You must be persistent with your email marketing strategy. Though you should remain consistent in your persistence, you need to make sure you are targeting the proper customer base, otherwise you stand to gain very little. Being persistent with the wrong customers only annoys them and wastes more of your time.
Make your emails personal to help attract consumers. When a business is more personal, they feel that they can better relate to them. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Sending an email is simple and effective when it comes to communicating with customers. When composing emails for your customers keep them short, on topic, relevant, and to the point. People likely won’t read a large 500 or 1000 word essay about packaging or some other aspect of your business. Include links to your business’s web site so that customers can find further information if they want to.
There is no excuse for not getting permission, before sending emails to customers. Failure to do so can lead to you losing customers’ trust and it will tarnish the reputation of your business. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.
You usually don’t want to send emails around major holidays. Most people will be busy celebrating and will not check their emails until they go back to work. Certainly there are exceptions to this rule. These exceptions would include one day sales or other similar promotions.
Try keeping subject lines around 60 characters. Many email programs may truncate the subject to this length if they go over. Others are only able to display that many characters. In any case, most subscribers will only need a subject line of this length to determine whether they are going to read the email or simply delete it.
Do not ever send emails with headlines such as “Buy now”! messages. Overbearing sales techniques such as these cause you to come across as a spammer, potentially losing your customers. They are aware that you want to increase sales, so it would be best if you built a solid, professional relationship with them before encouraging them to buy anything. Your customers will appreciate being treated well and will return the favor by buying from you again.
Focus on your target market. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up. It is important to add a subscribe link to your emails. With any luck, people can forward it to friends that may be interested. Your subscriber base will grow by itself.
Ask your subscribers to give you feedback. You may send out all the emails you wish, but you cannot claim success without knowing if your subscribers favor that approach. Ask for consumer’s opinions about what they think about the content of your emails – both good and bad. The loyalty of your customers will get a big boost when they know you listen to them.
Don’t put critical information in images when sending emails. A lot of email clients do not display images right away. This could possibly make for ugly messages or ones that are unreadable if they rely too much on images. Always put a priority on text, and be sure to use descriptive alt tags if you choose to include images.
If there are any links in your messages, test them before sending the message. If the link is now working, the customer will not be able to go directly to the product or website that you are promoting and the purpose of the email will be lost. This can also erode your readers trust because they become less confident in your business as a result of a faulty email.
Your email subscribers are very likely to be reading your emails from a mobile device such as a smartphone. These mobile devices have lower screen resolution than traditional computer screens and provide much smaller screen size. Recognize the constraints of mobile devices and always be sure that your emails can be easily read, regardless of such constraints.
Make sure that all of the content that you’re writing is directly for your customers and no one else. When you write proper emails that aren’t too pushy, you won’t have to worry about the spam filters. If you try too hard to avoid certain sales words like “deals” or “free,” the mailing will likely irritate the recipient and get nabbed by spam filters anyway.
Make use of the subscription information you collect to make your customer’s shopping experience easier. When a customer clicks on a link in your email communication, their subscription information can be used to auto-fill some of the purchasing form. This quickens the overall purchase process and will actually cause them to be a more willing buyer.
Make your email messages as personalized as possible, and you can make recipients feel special. If they believe that they are being treated as “customer #13992”, rather than someone with specific interests and desires, they’ll just delete your email and unsubscribe from your list. It is very easy to add their first name to the message, but take additional steps. You need to understand when, where, and why they chose to sign up. Make use of those facts when you draft your messages.
Hopefully, you can now see the many ways email marketing can work to your advantage. Use what you’ve learned in the above article to improve your site’s visibility and profits.