Follow your competition by subscribing to their emails. Subscribe to their newsletter. Being aware of their activities can help you make your email campaigns better than theirs. Learn from their mistakes and fill in the areas where they do not have a solid presence. If your competitors offer incentives or promotions, be competitive with yours and offer something better.
Make your marketing emails more personal. Addressing people by their name is only the first step. Use all of the information you’ve gathered about your subscribers. Separate your subscribers into small groups that have common interests. Create different messages for these different groups.
Occasionally mix your format up to add personality. For example, use plain text if you usually use HTML and vice versa. If the message is well-written, it can help you to connect with the customer, which will increase their desire to support your company and its products or services.
Always obtain permission from customers before you add them to your list. People who send unsolicited newsletters and marketing materials get a reputation as spammers. You can harm the reputation of your business and risk being blocked from certain ISP’s.
Send birthday greetings to subscribers. Your opt-in can have an optional field for subscribers to give your their birthday information and you can set up automated greetings. This easy step can make customers feel good, particularly if there’s a discount or promotion included with their greeting.
Always use Alt tags when you include images in your email. If the image doesn’t load, the tag will replace it. The tag should have a relevant description so the recipient knows what the image was supposed to be. Add them to your hyperlinks as well.
Using a double opt in strategy for your email marketing strategy is the best way to see if your customer is truly interested. Although this might seem unnecessary, this guarantees that this person wants to view your emails. As a result, it eliminates the chance that you get into trouble.
Offer your customers a bonus with a freebie distributed through an after purchase email. Include a statement as to how they can take advantage of this deal. One way to do this is to tell them that the supply of freebies is limited and that they need to act now to get in on the offer.
Do not generally waste your time, or resources, sending out important email marketing around major holidays. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. Yet, there may be exceptions to this. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.
Look at spam to learn how to avoid looking like it. Get a free account and post your email address and you will get spammed. Learn what these emails do wrong and adjust your emails accordingly. Making sure that your emails differ significantly from those of spammers makes your brand seem more credible.
Provide customers with some incentive in your emails to them. Your customers are more likely to deal with you if there is some type of incentive involved. One common example of such an incentive is to offer free shipping if a customer’s total order exceeds a certain amount.
Choose the day of week to send your newsletter based on the content of the letter and the schedule of your readership. Newsletters that pertain to business, as you may expect, are most effective if mailed between Monday and Thursday. However, if your newsletter concerns family or leisure information, interested people would rather read it on the weekend.
Branding must be kept consistent between all of your websites, accounts and marketing methods. When you deal with a name, overall design, or topic, try making it consistent so that it may be recognized easily in the future. Sending mixed email messages that look different from each other makes it harder for your subscribers to remember you.
Ask email subscribers for feedback. Unless you know that your subscribers like your emails, you won’t know if you are successful. Have your customers describe both what they like and what they don’t like about your emails. If you listen to the needs of your customer base, you have a better chance of them remaining loyal to you.
Your subscribers will feel you are specifically interested in them when you personalize your emails. If your emails feel mass produced, customers will often delete the messages and stop reading future offerings. An easy way to identify your customer is adding their first name, but you should do more. Keep track of how people sign up for your newsletter, where they did and why they want to read it. Apply this knowledge in creating a personalized message.
Always proofread your newsletters before emailing them to clients. It is simple to forget about if you are new in the game. It’s just email, right? Actually, that couldn’t be farther from the truth! Emails are an essential part of the marketing campaign and have to be handled with the same care and attention as all other aspects of your business.
When you are going through the process of opting in, you should make it a point to get the names of your customers. This is good so that when you send out emails you can address it to them, which gives things a more personal touch. When a customer is identified by name, they feel less anonymous and emails are welcome.
Now that you have read this article, you are better educated on what you need to do in order to have email marketing benefit you. By applying what you’ve learned to your own marketing strategy, you should see a change for the better in no time.