The optimum length for most articles is somewhere around 500 words. Articles of this length are long enough to be interesting, but not so long that visitors will tire of reading. Lengthy articles may bore your readers and prevent them from staying on your site for extended periods of time. It is always best to keep your articles short and easy to read.
Be forthright in your articles. Also, make sure every article you submit is 100% unique. Visitors are more likely to come back when they feel some sort of connection with the content you offer, and honesty is one of the most important aspects in building that connection. When you build that trust, they will look to you for information.
Reciprocal social media is a great way to boost your article marketing portfolio. If lots of people “like” or share your article, it will get a lot more viewers. There are many services that coordinate social media attention and allow you to cultivate such attention by responding in kind to other website owners.
Use your articles to impart knowledge your readers need. Addressing common problems associated with your particular niche is a way to attract visitors that are looking for solutions, but not finding them elsewhere.
Before submitting your articles to a directory, make sure you edit them. Your article can be turned down if it contains spelling or grammatical errors. Check your writing with software, then have a friend go over it as well. Often software won’t catch all the mistakes you made, like writing “then” instead of “than”. )
Have someone read your article before you begin using it for marketing. When you become focused on using keywords in the article, you may make simple mistakes in other areas.
Informative articles, in which you are knowledgeable, are a great way to earn money. If you write articles that are relevant to your niche, you will be seen as an authority in your industry. You’ll be trusted by prospective customers. By writing articles that are unique, you create an original website that ranks better with search engines.
Make sure the content always matches the topic of the page. IF you are promising an article about article marketing, make sure your content reflects this. Make the product you are selling a link, rather than allowing it to take over the entire page. You will also lose any possible search engine ranking.
Include great, useful information in your articles. Use the web to support your articles with good information. You need to be very resourceful when finding information for your articles. The Internet has exploded the amount of information that is available, so try getting tips and ideas from resource books in the library.
Make the content of your articles useful and value added. This is the most important piece of information. It’s not hard for readers to see when you’re writing to milk money rather than to provide useful information.
Short paragraphs are less intimidating to readers, and they force you, the writer, to make concrete points succinctly. There’s some science that suggests that readers are more distracted when reading content on a screen compared to printed media. This means you will need to make each paragraph short, to the point and informative, if you wish to catch the reader’s interest.
Keep your author bio information up to date and interesting. Consider including a concise bio about yourself, and why you choose to write about the subjects you write about. Obviously, your bio should always include a link to your website and other work. Pay special attention when submitting an article that you are liking it to the correct site, especially if you maintain several niche sites.
Be up front with them about it. Have a relevant title. Then, go on to give useful information and explain the benefit to the reader in the body of the article.
Most readers don’t want to be bothered by clicking on different pages to read through the same article. Splitting your article is tempting as it allows more pages and space for advertising and keywords. This will make your site less annoying for readers to use. If you absolutely have to have your article on multiple pages, at least offer your readers a noticeable link to a single page version.
Do not copy off of anyone. Being unique is the best way to maintain your business’s marketing position. Duplicate content filters just keep getting better and better, so just adding duplicate content to put something on your pages will surely backfire sooner or later.
Before you submit content, make sure you know the rules of the article directory. If you adhere to the directory rules you’ll never face problems when syndicating your articles.
Twitter has an automated plug which will allow you to send links directly to your Twitter account. This is especially important if you are a prolific writer and adding tons of content each day. It can take a lot of time and effort to manually post a link to everything you write. Making the process automatic will speed things up.
Do your homework on the rules of the article directory. Each directory has its own set of rules and submission criteria.
Stay away from posting articles that have been heavily published. The whole point of article marketing is that you can stand apart from the competition. If you use content that has already been published and rehashed many times, you will never be able to rank. Use an original or rarely published article to offer a unique perspective that will help you stand out.
Now you can understand how article marketing is a great tool to help drive more customers, and ultimately more profits, to your business. If you put in maximum effort, you will attract more traffic to your site.