Especially when it comes to your mobile website, you must remember that less is more. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Short and sweet is what you are going for. This is a fast-paced world, and time is money!

Social media is a wonderful way to advertise. Try innovative techniques, like offering rewards in the form of discounts and sweepstakes entries for spreading the word about your store. This sort of participation harmlessly co-opts your existing customers into your marketing effort.

When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Make sure your message is concise and understandable.

Developing an application for mobile phones that offers useful information on your niche makes a great mobile marketing enhancement for your regular website. Most users enjoy apps that give them breaking news and helpful tips. In order to monetize the app, your options include advertising and selling your products through the app, or profiting through selling the app directly.

Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. Anyone with a smart phone can scan this code and access your website. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. QR codes make it easier for interested customers to get information about your business.

Have relevant content. While mobile marketing is novel and exciting for you as a business owner, keep in mind that your customers are looking for more than novelty and excitement. The information that you provide must be relevant to present customers and potential customers. If you keep your customers happy, they will keep you happy.

Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Stay with your principles to keep you on the right track.

If you want to create a mobile app for your business, make sure it does something useful that will make customers want to use it again and again. Without a usable function for existing or prospective customers, no one is likely to use it.

Use a Multimedia Messaging Service to send out coupons to get new customers or to reward your current customers. Incorporate discount codes to make your coupons more attractive. These coupons should contain a special code that your mobile site can track. Using promotions is a good way to pull in new customers as well as rewarding existing customers.

An effective mobile marketing strategy should center on cultivating relationships with prospective customers while maintaining ties to your current subscriber base. New customers are less responsive to opening messages from you than ones that know you are reputable. You will find that more often than not, people will regard mobile marketing efforts to be spam.

Be simple and also concise. If the clicks required are few, they will be more likely to keep clicking. Mobile keypads are quite compact, so a significant amount of typing can be very annoying. So keep your mobile marketing campaign at a minimum.

You are going to use your plan across a multitude of different platforms, so be sure that you can maintain consistency. You want your messages to have the same quality for any Android device, an iPhone or a Blackberry. Instead of creating a message for each platform, make sure your ad is simple enough to work on any platform. Mobile marketing is reliant upon the KISS principle.

Use A/B testing on your mobile page. This can help you understand what your visitors may be having trouble using or understanding. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. Whichever one wins should be your permanent choice.

Stake claim to your business name on social networking sites. This is vital to drive potential customers to your site. Keep your business focused on the basics at first and branch out from there. At the very least, start by using Facebook to claim a place for your business, and Foursquare to create a customized page for it.

A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.

Look into designing a mobile app yourself. This will encourage customers to check in with your app regularly to look for promotions and specials. Along with increasing your brand recognition, it can also increase sales. The price of an app can vary considerably so consult a professional regarding the development process.

Instead of sharing short codes, buy them for your individual use. Although, it can be costly, it is linked to your company brand. Before long, savvy surfers will start to remember your short code. This is very little that needs to be paid to avoid legal issues. If the company that shares the code engages in unethical practices, you may be in trouble as well.

Your mobile platform should have a concrete home base. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.

As the article states, you need to understand the different techniques of mobile marketing to ensure your future and current success in business. This empowers you to determine which techniques are best suited to your specific business needs. Follow this advice and you’ll have a head-start on the competition.