Update your profile on Facebook and other social media sites regularly. When people stop by social sites, they’re stopping by to see what’s new. If you’re keeping the same old stuff on your sites, you’re going to lose followers hand over fist.
Keep an eye on all of your competitors. Find them on the social media sites and see what they are up to. You could choose to do something similar and struggle for the same target audience or try developing a strategy they have not thought of yet to reach out to a different target audience.
It’s not just enough that you’re adding content to your Facebook page; the content you add needs to be interactive and entertaining. You don’t have to make long, fancy posts every day. Post a cool video or an interactive ad every few days. Keep things interesting and different to attract frequent visitors. You should strive for a good balance, because you need to maintain a professional image.
Write a guest post on another person’s blog, or allow one to make a guest post on yours. This will help you garner more traffic to your own site. When you use guest blogging as a technique, make sure you also link back also to your site. When someone guest-blogs on your site, offer the same opportunity. You are likely to get more traffic from your guest bloggers followers.
Be aware of the voice you intend to use while advertising. If people are exposed to what they perceive as marketing speak, they will become wary of the message being given to them. Speak in a natural manner that your customers will be able to relate to and understand.
Intriguing and engaging titles can be your company’s best friend on social media, whether in your tweets, posts or YouTube videos. When the titles are interesting and inviting, you will keep the attention of your customers.
Be certain to operate a blog. Maintain it with current information that readers find worth their time. If you are running a sale, you should always share that with social media sites. Also post any other important news, such as new locations, special closing, change in hours, etc. Always ensure your blog is getting these posts, as well.
In order to achieve the best possible results, create links to tie everything together. Put links on your blog that allow readers to easily follow you on Facebook, Twitter and YouTube. List your blog and your Facebook page on Twitter. If you link each type of social media you use, your customer audience will grow exponentially.
Remember that there is going to be negative feedback for you when you market on social media as well. When your customers love your products, you are sure to be happy, but you must realize that there will also be bumps in the road. Don’t ignore unhappy customers. Address their concerns and criticism.
Track your campaign’s progress. Good record keeping will give you a view of your traffic and sales over time. Use the figures to identify what actions caused them to help you along the way. You will not know if social media marketing is worth your time if you do not keep track of your results.
Make sure your Facebook information stays up-to-date. People are much more interested in fresh content than a neglected page. Whenever you post something on your blog, be sure to post it on your Facebook page as well. That way, one blog doubles your marketing efforts.
A strong social media network will take a lot of time, effort and determination. It is extremely unlikely that you will have thousands of followers on your first days. You may hear stories of a couple of companies that got huge in a short period of time, but this is not the norm. If you exercise patience, your audience will gradually grow to be the size you want.
Post new blog content frequently and with regularity. Fresh content will keep visitors coming back. This has been proven with newspaper and magazine subscriptions. Be certain to have fresh, lively content to attract new and returning readers.
Get Facebook followers by using your email list to notify them. You likely already have a mailing list, if you have been marketing online for a while. Send a link to your Facebook to everyone on your list. That way, current customers can locate you.
Stick with your social media marketing strategy. Focus on getting more people to subscribe to your updates for the first few months of your campaign. It can take up to a year to develop a solid following and for you to start seeing real benefits from your social media marketing plan.
Always be wary of the things you say on your social media sites. You are responsible for everything you publish on these sites and the things you share could give a bad image of your business if you are not careful.
You should put a ‘like’ box on Facebook on the top of your blog page. This makes it easy for people to like you on the social website. Visitors won’t need to navigate away from your blog to give you a “like”. This simplifies the process and gives more people exposure to your business.
Social media marketing will be much easier once you have developed a strong presence on these sites. The posts on your social networks and how they are viewed by your audience is of critical importance. Then, all you have to do is sit back and watch your profits grow.