Split test the mobile capabilities your site. Mobile pages need to be tested for usability, just as much as any other web page. Use two dissimilar versions of your landing page (known as A & B) to see which earns the most conversions. The results will show you which version you should choose to develop further.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. It can feel like it’s invading peoples’ privacy. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. This honesty will go a long way to building trust in your brand.
To be a good mobile marketer, you need to take small steps up the mobile ladder. You need to do this too. Go from texting to calling to videos and keep the trend going, continuing to socialize and to build your network as large as you can. Use all that you have.
Try to limit your offers to only the very best. If your customers receive too many texts that are not of value to them, then they will feel like they are being spammed and are unlikely to unsubscribe from the service.
When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. Your customers usually will not search for you at random on a social networking site, as much as they will search for you if they realize you are on it.
Produce a greater effect by using viral marketing with your ads. They may pass it along and increase the reach of your mobile marketing.
Have QR codes on your printed ads for the more tech-savvy consumers. QR codes are a good way to get people that have smart phones to visit your site. You should include the QR code on everything – catalogs, brochures, business cards and posters. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
If you are going to be speaking to someone on the phone, treat them with respect and try to keep your sales pitch short and sweet. Adjust your phone etiquette accordingly.
Test your mobile marketing to see that it works on every type of platform your readers could use. They should display correctly for mobile platforms like the iPhone, Android and Blackberry operating systems. Instead of creating a message for each platform, make sure your ad is simple enough to work on any platform. You should always aim to keep things simple.
Claim your location on all the popular social networking pages. This helps your business get found. Focus on the core social networking sites at first, then expand to lesser-known sites. At the very least, create an online presence for your company on Facebook and Foursquare.
If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
Your customer base doesn’t change unless the market changes, but customers come and go. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
Get yourself short codes that are dedicated as opposed to sharing them. It may be pricey, but you can link them to your brand. Your short code will be recognizable and lead people to your business. This added expense is well worth the legal protection it offers. Note that you too can get into trouble if any code sharing company decides to abuse the system.
Whenever you have to test a website, you have to use multiple computers. This is also true when making a mobile website, you’re going to want to test it on multiple devices. The differences between mobile devices may include different browsers, screen sizes or screen resolution. This means that your site and ads may look totally different, depending on the user’s device. Test out your website on a plethora of different devices.
If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone website, and a link for newer phones that goes to your standard website. It is best for you to avoid linking to your regular website if it employs Flash, though.
Do not contact your customers just for the sake of contact. Only send them information that they’ll find relevant and useful. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Make the most of your company website. Use your website to advertise your mobile sites and smartphone apps. When readers view your traditional website, make it clear that you have a mobile app that they can use from anywhere.
Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. Take the ideas you have just learned and use them to craft a strategy for mobile marketing. Your efforts will likely reward you with increased sales and business growth.