Mobile marketing has many different definitions associated with it. It is utilized in different ways by different businesses. In its simplest form, mobile marketing constitutes the use of handheld mobile devices to offer promotional support to a business. Here are some tips to see how your business can benefit from mobile marketing.
Just as Internet marketers test their websites in differing browsers, you should try out your mobile websites and ads on more than one model mobile device. Different mobile devices come equipped with different browsers, and have varying screen sizes and resolutions. These variations can affect the way that your site and ads appear on various devices. The least you should do is perform a test on each kind of popular device.
Use A/B testing on your mobile page. This can help you understand what your visitors may be having trouble using or understanding. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. You can use this information to select the best landing page.
Prior to beginning a mobile marketing campaign take the time to listen to your customers. Pay special attention to your customer feedback, as you want to make their needs a priority. Acknowledge your competition, check out what they have going on, and if that would be something you would like to try for yourself.
Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.
Adding maps to your website, that are mobile friendly, can help bring in new customers. When potential customers use their cellphones to seek businesses close-at-hand, your maps will help them locate your store right away!
Give clients fun diversions in your mobile campaign. Consider things such as trivia and product-related quizzes. Send out trivia or quiz questions as text messages to get your customers to interact with your campaign. Not only are you entertaining your customers, but also gathering valuable feedback and information on which products your customers prefer.
It’s important to take into account that mobile device users who are viewing your website are not going to be able navigate as easily as computer users. Make your mobile marketing campaign very easy to use, and though it may seem simple if you are using a computer, it will be perfect for those looking at it on a mobile device.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.
Make your mobile marketing efforts interesting and fun, something someone would want to do. If you have specific mobile marketing material, it will bring in more people to your main webpage. Mobile marketing strategies that actively engage people, as opposed to simply providing literature, are generally more successful and lead to more sales.
Make sure you research who your audience is. Know what your target audience responds to before you start designing a mobile marketing plan. Determine whether phone or computer messages will be more effective. Which operating systems do they use for their phones? When you discover things about the prospects you are reaching for, reaching out to them becomes much simpler.
Avoid sending messages to people at inconvenient hours of the day. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
It is important to remember that not everyone has a smart phone, so be sure your links are compatible with older phones. Depending on the age of the phone your customer is using, they may not be able to access sites that use flash player.
Your ads will get the maximum attention if you do what you can to make them go viral. They could recommend it to friends and family, which will increase your customer base.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. They need to be able to understand and absorb your message in that brief period.
Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. You stand to lose potential customers if they cannot comprehend your advertisement.
Provide a value to the right audience. Messaging a customer is not like messaging a friend; you have to send something the recipient will consider valuable if you want your message to be appreciated. A coupon for a discount at a classy restaurant might appeal to affluent business people; electronics buyers might respond better to a sneak peek at a brand-new gadget. If you are targeting middle class families, you can send something family related.
Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Mention it in other ads, on your website and on social networks. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Present your mobile marketing goals as a great way to keep on top of the deals you offer.
Get yourself short codes that are dedicated as opposed to sharing them. They’re not cheap at about $2,000 but they can link to your brand. After a while, people will make a connection between the code and your company. Having your own short code can also help you avoid legal problems. You will be in hot water if you are associated with a company that decides to somehow use the system in a negative manner.
As shown above, different people understand mobile marketing to be many different things. Although there isn’t a solid definition that can be agreed upon, mobile marketing is commonly understood to mean marketing via cellphones and mobile devices. By using some of the tips presented here, you can tap into that huge market. You can make mobile marketing work for your business.