With mobile marketing you can get a full income or just a little extra cash. Read the rest of this article to find the tips that have made others successful in mobile marketing and will work in your strategies, too.
Invite your mobile customers to communicate with you directly. Many people tell you to get away, but you need to survey your clients as much as possible.
If you are trying to phone or text people, keep in mind that the most important word here is “people”. Do what you need to accordingly.
Use every practical venue available to keep your customers informed about an upcoming event. Try sending a flyer in the postal mail to let your customer know about an upcoming sale. Send the email at least a week in advance, followed by text reminders just prior to the sale.
If you design a standalone mobile platform, it needs a home base to be successful. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
Sending offers out too frequently can turn some of your customers off. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. Make your offer intriguing, and make your recipient think they will be missing out on something if they don’t take the offer. If people think that another, possibly better, discount will be arriving soon, they won’t jump on the current one.
Give your customers the chance to send feedback through a quiz or trivia games via their mobile devices. This gives a great boost to your marketing campaign. Most consumers will interact with a quiz question sent to their mobile phone. While gaining interest from your consumers, you can gain feedback about your business through mobile quizzing.
Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Maintaining your principles is key to you being successful in your business plans.
You are going to use your plan across a multitude of different platforms, so be sure that you can maintain consistency. You want your messages to have the same quality for any Android device, an iPhone or a Blackberry. It’s much easier to make your messages simpler rather than custom-fitting your messages onto different platforms. Mobile marketing is no exception to the “simpler is better” principle.
The use of mobile friendly maps will help attract local customers. By including maps, customers can look up your location quickly from their phone.
Know your audience, and give them something of value. When using mobile marketing, you should ensure that the information that you send is valuable to your intended audience. If you are looking for business executives, then you could send out vouchers to fine dining places. If you’re sending offers to soccer moms, then exploit the “mom” part and offer something family-oriented.
You should always listen to the people around you to see what is missing from your mobile campaign. Pay attention to your customers and what they are asking for, and give it to them if you can. Look at your competition and see if their tactics could work for your business.
The best place to begin is by creating a database. You should not however, add phone numbers to the database without authorization of the owner. Having cell phone numbers requires that you have the person’s permission first. You can accomplish this by using web forms or you can have the person sign up via text messaging.
Research about your audience. Understand who your audience is and what their needs are before you invest your money into a mobile marketing campaign . Are they more likely to use a mobile phone than a computer? What OS is on their phones? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.
Remember, it is harder to navigate through your website using mobile equipment. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don’t worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.
When you are running a big sale or event on your website, promote it via your mobile marketing list a few hours previous to the event’s start. If the event happens early in the morning, send out the information the night before. This can remind your customers of all the great deals.
Make sure that you add mobile friendly directions and maps to your website. Many consumers will turn to their mobile devices when they are trying to reach your store. Allow them to contact you easily. Your maps should be readable on any mobile device, as well. Create a link that gives your visitor the option to use some of the more popular direction sites.
Mobile marketing is a great way to make you more profitable. More people than ever use their phones to check social media sites and to download applications. Both of these are good ways to advertise and market your business. Seek out where customers are and bring your marketing there.
If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone website, and a link for newer phones that goes to your standard website. If your regular website uses flash, then link users back to a mobile site exclusively, since many tablets and smartphones do not use flash.
As you can see, there is a lot more to mobile marketing than most people think. It would need a lot patience and work, but it will surely prove to be worthwhile in promoting your business. If you put the tips given in this article to use you will surely see an increase in sales from your mobile marketing campaign.