In order to be successful, every company must market themselves. Many companies, however, do not take full advantage of the wide array of marketing tools that are available. One of the best and smartest ways you can market any business today is through email. Here are some suggestions on how you can get your email marketing going and increase the success of your business.
Only send marketing emails to people who have requested them. If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam. This practice is terrible for the reputation of your business, and you may even get your IP address blocked by ISPs if they receive complaints about your unsolicited messages.
Think about sending customers follow-up emails reminding them of your services. Encourage them to shop with you by highlighting reasons why they should. Conclude the email with information about any money-back guarantees or warranties that you offer, which may make them feel more confident about their purchase.
See what the competitors do with email marketing to get ideas. Subscribe to their newsletter. By observing their campaigns, you can create even better campaigns. You should always look for areas where they are lacking, and try to fill the void. For instance, you should always try to top their discounts.
Use a personal tone in all email marketing campaigns. You will get better responses from personalized messages instead of generic emails. To make an even better impression on customers, have the email come from your company’s CEO.
When sending follow-up emails to potential customers, consider including a testimonial or endorsement in the message. You could put a statement within your message that informs them that it’s possible for them to benefit now. Include a postscript with a link to an order form where they can request their free offers.
A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
Use consistency in your message. Use the same design for your emails that are on your site. This includes fonts, logos, and color schemes. See to it that the font you’re using is readable. After you send out a few emails, people will recognize it and will start to pay attention. For a business to be successful, it needs to be instantly recognizable, especially when it comes to email marketing.
With any email marketing materials, limit the use of graphics. Many email programs will block out graphics, making it a waste of time to utilize them. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
Choose when you send your marketing email based on content you will provide and the schedules of your customers. Business-related newsletters are best mailed during working days, such as Tuesday or Wednesday. However, if your newsletter is leisure or family-related, send it out on Friday or the weekend.
Send out birthday emails to your customers. Allow your subscribers to list their birthday on their sign-up forms if they wish, so that you can set your email program to automatically wish them a happy birthday. This helps customers feel like your business cares. To maximize the effect of this technique, send a coupon or discount code along with the automated message.
Keep track of the subject lines on e-mails that get opened and those that do not. To do this, simply select an email and then send it to one half of your mailing list with one subject line, and the other half with a different subject line. This is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.
Include the option of a confirmation when setting up your opt-in application. This makes it easier for someone else to double check how much they want email from you. This might not seem productive, but it helps make sure you only get targeted customers, and prevents the chances of spam or email misuse complaints against your business.
Ask for permission before you email potential customers. When you email customers (or potential customers) unsolicited, you risk being faced with complaints of spam, and your messages will go unread. Also, a lot of people will not want to get your emails and it may even prevent them from getting them. You might even be penalized by your providers if you are labelled as a spammer.
Keep the subject line brief and to the point. If your email subject is under 60 characters, you have a better chance of getting your customer’s attention. Long subjects can be distracting and put people off. If you can’t avoid a long subject, make sure that the most important information appears at the beginning of the subject, so it is less likely to be truncated in inboxes.
Be certain that anyone you send messages to through email channels has given you permission to do so. By doing so, your gain customer trust, and protect your reputation. Certain ISPs may even choose to blacklist you; this can cause a major problem, dampening your business and campaign.
It is wise to use SMS messages along with your emails. This pairing can ensure that your subscribers receive your complete message. Using SMS also helps you build your brand identity.
In order to better your email marketing plan, consider joining emails with social network sites, including Facebook, YouTube, and Twitter. Customers will then be able to share with others and put their stamp of approval on your campaign or special offers, increasing exposure and the number of people signing up with you.
Creating a marketing plan that makes sense will allow you to succeed at email marketing. By reaching out to your customers or clients, you can boost your profits by building a relationship with the people you want to reach. Use these tips to make your profits go up through email marketing.