If you really want to build your online presence, you need to start a blog. Blogging not only gives you a good reputation, but it can also lead to other opportunities. If you own a small business, then blogging can help your business thrive; or if you just like to voice your opinion, then you could potentially get paid to blog. Read this article for more tips on blogging.

Break up your blog posts into smaller pieces. Many readers won’t want to read an overly long blog. With this in mind, break longer posts up into parts that are of a more appropriate length for the common person that reads your blog.

Keep your blog in good health. Check for broken links and other technical things. Spruce up the look of your blog occasionally to keep it fresh. This ensures that visitors are able to access your blog and find information that informs and entertains them when they do.

Consider allowing guest bloggers to post to your site. This practice could help you to develop good relationships with other blog owners, which could prove lucrative in the future. Don’t ever underestimate the power of networking. If you need help promoting your blog, the person who you allowed to guest blog may be willing to do something to help you.

Making comments on other blogs in your niche, is a good way of getting new visitors to your own blog. If you like Google reader, create a separate folder in it for other blogs you’re following. Make regular comments on them, whenever you have valuable input.

Update your blog frequently. Infrequent updates will never benefit your blog in any way. Readers will become bored quickly if the articles aren’t updated on a regular basis. A good rule to follow is to compose new blogs each week, and send emails about the updates.

A common mistake on sites is to overload viewers with Adsense ads, plug-ins and keywords. Such practices will have your blog flagged by search engines, which hurts your ranking and undoes your hard work. Write with a casual, natural and flowing style.

Before starting your blog, consider if you want to allow advertisements. Ads are a common way to earn money with a successful blog, and many people choose this route. The problem is that intrusive ads can drive away readers before they get hooked on your great content. It becomes very obvious that you’re trying to earn an income, to the readers.

Set up your “Contact Me” page right away. This allows your visitors to provide you with feedback about your blog, as well as them being able to ask you questions. You don’t know who is visiting the blog, and you may receive excellent feedback when they are allowed to contact you.

Start your blog with posts on who you are, what you wish to achieve and why readers should come back for more. Make sure this material is presented right away. When developing new content, include pictures that speak to you. You do not have to post personal pictures, but illustrations or photos of your topic are helpful.

Post your blog articles to as many places on the Internet as you can. This way, you can be sure they will be seen by a wide variety of readers. Never limit yourself when it comes to building traffic and links. You should be able to access all your viewers in a powerful maneuver. Make use of every possible outlet for attention.

Use social media for blog promotion, but do not overdo it. If all your tweets are only a link to your blog, then they will be ignored. Include independent, useful information along with the links.

Try to invite other bloggers to write on occasion on your blog and possibly bring their readers to your own blog. Doing this will give your blog some extra quality content. It also means more traffic for your blog once people find out about your guest writers. Engage in this strategy with multiple bloggers to increase the results!

Know what you’re talking about before you post. Avoid writing inaccurate, dated, or outright false information at all costs. You must also have plenty of knowledge on the topic in order to respond to comments.

Use lists in your blog posts. Lists are an important part of blogging, whether you are writing about the best animes of all time, or the most interesting celebrity hairstyles of 2011. Readers are naturally drawn to lists, which summarize the most important part of a blog quickly and succinctly.

Be authentic. Do not seem to be a know-it-all. Try to be open, honest and transparent. Don’t just do this sometimes; do it all the time. A blog is viewed by many as an ultimate expression of someone’s personality. Perfection is not necessary, but you should simply work on improvements. If you happen to be incorrect, then you’re incorrect. You’re unique and nobody is you, but you.

Create a blog mailing list as soon as possible. The faster you start doing this, the more time you will have to cultivate a large list. You can use this list to earn more money later! Failing to start a mailing list right away is a huge error.

If you will be including videos in your blog, you should ensure that the videos will load quickly. You might have a 100/100 fiber connection, but there are people out there who are still on dial-up. Videos that load slowly or simply do not work will send visitors to other sites.

Keep up with what the other bloggers in your niche are doing, and make sure to stay one step ahead of them. Remember that the other bloggers writing about the same topic are competing with you for readers. You need to know what they’re doing, so that you can stay ahead of them. On the other hand, if your blog is successful, they will be doing the same thing. Consider it a compliment.

Now, you probably understand blogging better, and you now know how to use it in order to increase your income or get your business known. Just be sure that you digested all of the information from this article, so if you have to, reread this article, so that you know you didn’t miss anything.