Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Prior to beginning a mobile marketing campaign take the time to listen to your customers. Listen to your clients’ needs and act accordingly. Don’t neglect ideas culled from your competitors. You should investigate their mobile efforts and see if the same methods would benefit your own situation.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. It’s imperative to distinguish yourself from your competition.
If your mobile marketing messages contain a link, you should link to both your mobile site and your main site to cover the widest range of mobile devices possible. However, if your website contains Flash programming or other highly mobile-unfriendly content, link only to the mobile version.
Test for usability, it only takes a few moments! If your customers can not see what you are forwarding to them, your efforts will be wasted. Have your friends or family test your campaign for you before you send it to your customers.
Although lots of people use their phones for Internet text, not all know the different kinds of abbreviations used online. Using language that they do not understand will only lead to your customer deleting the advertisement quickly, and that is possibly a lost sale.
Opt for a call to action that is brief and user-friendly. Keep in mind that completing involved forms when using a PC or laptop is no big deal, but can be time-consuming and frustrating when using a smartphone. Make it simple for them to add themselves to the mailing list.
If you are trying to get through to a customer on the phone or by text message, remember that there’s a human being on the other end of that phone. Use common courtesy.
Be sure to research enough about the needs of your target audience, so that you are not trying to cover them with a blanket of sales related information. This is how you can help to cater your message to your target’s tastes.
Always carry out a usability test before putting your mobile marketing campaign live. Your campaign will be useless if you do not send out efficient messages. As a safeguard, try sending the message to your colleagues, and obtain their feedback on it prior to sending the message to your customers.
Whenever you have to test a website, you have to use multiple computers. This is also true when making a mobile website, you’re going to want to test it on multiple devices. Different mobile devices run on a variety of browsers, with different resolutions and screen sizes. Your website and advertisements may look different, depending on the device that is used. View your site on several mobile devices to ensure that it is fully accessible.
You should buy short codes over sharing them. You can actually link it to your brand, the only thing is it’s kinda pricey, $2,000 prices. If you keep using the same short code, it will eventually be linked to your company. It is well worth to money for the legal issues it can protect you from. If the company that shares the code takes advantage of the system, then you can be held responsible too.
Use A/B testing on the mobile version of landing page. Testing is vital for the mobile world just like it is for web sites. This is crucial so you understand what’s working incorrectly on your mobile site. By creating an A & B version of your landing page, you can test effectively. Proceed to move forward using the most successful one.
You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. Your customers may enjoy what you produce, but your awkward timing will likely not be well received.
Market your events through several channels to increase attendance. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. Send the email at least a week in advance, followed by text reminders just prior to the sale.
No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. Make your mobile marketing campaign very easy to use, and though it may seem simple if you are using a computer, it will be perfect for those looking at it on a mobile device.
It is vital to be sure that your customers can access your mobile marketing, regardless of what mobile device they are using. Every message should read properly on a wide variety of mobile devices, including Apple iOS devices, Android devices, Blackberries and more. It’s smarter and simpler to alter your message to fit all three platforms, than to try and tailor your design for each one. This KISS principle applies here.
Make sure the mobile marketing campaign can work on many different phones and operating systems. You must take into consideration many mobile devices when you are creating a mobile marketing campaign. It is in your best interest to utilize scripts that are compatible with a variety of different platforms.
Mobile marketing content needs to be simple, concise, and to-the-point. Make sure customers know what your message is, so they absorb it and respond.
Mobile marketing can aggravate people if not used properly. Utilize the tips in this article carefully and thoughtfully, particularly if you are inexperienced with mobile marketing. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.