Most business owners work on getting more potential customers without spending their entire budget on marketing. One such solution that you can start on now is called email marketing. If you aren’t familiar with this fantastic method for improving business, read on! The following article can help.
Send emails with only text. Images are great, but the time they take to load, or if they ever load at all, can be discouraging. Be aware that some people do not have the same internet speed you might, or the high speed computer that you do. Focus more on good content as opposed to images that can slow things down. Your content will be accessible to more subscribers–who will be more likely to stick around–if you keep these things in mind.
Create informative and entertaining content for your email marketing campaigns, not just information about the items you sell. Present special articles or information that is unique to the email and not your site. Include special offers from your company, as well. Build rapport with your customers by sending holiday emails or birthday emails, not just emails at times you want business.
If you request that your subscribers inform you of their birth date, send them a celebration email on their birthday. Arrange to have the celebratory messages automatically sent so they arrive on their birthday. It’s fine to include a discount offer, but the main thrust of your message should be a friendly birthday wish, not marketing.
Carefully select the day of the week for sending out your business newsletters. Most statistics show that emails sent during business hours are most likely to be opened and read. Send personal e-mail a few days before events so everyone has a chance to read them.
Make sure that your customers give you permission before sending them correspondences via email. Disregarding this can not only cost you your current customers, but also any future customers who correspond with this one. You may even be banned by some ISPs and this can severely impact your business in a negative way.
To get subscribes psyched up about your emails, offer special promotions and discounts that are only available for those on your mailing list. This type of email marketing provides readers with value for participation, and it provides them with encouragement to refer their friends. You may even want to offer a referral program that will allow you to expand your mailing list in a major way.
Consider using SMS messages along with the emails you send. When these are utilized together, this is very effective for getting your readers all the knowledge that you would like them to possess. Text messages are a great way to heighten awareness of your brand or company.
Implement different sorts of resources and gain as much knowledge as possible about email marketing. There is a wealth of information available online about this. You could also consider attending local classes or workshops in your area for relevant local information.
Make sure that your email marketing campaigns are in sync with various special events and holidays. Plan a calendar year ahead, keeping these dates in mind. Most holidays and memorial days are beneficial to retailers in some way, so create targeted email strategies to take advantage of Christmas, Mother’s Day, Halloween, and other appropriate occasions. You can increase sales if you do heavy marketing during the times of the year that business is slower.
Do not send out emails that rely on images to deliver critical information. A lot of email clients will block images right away. Your emails can seem unreadable and unattractive if they rely too much on pictures. All images need descriptive alt tags and relevant information should be conveyed by plain text.
Make your emails customized. Also, let them know about promotions or sales. Consider sending your customers information on new products based on their past purchases. Customers who already trust you will most likely keep buying from you.
You should always ask for permission before you add someone to your mailing list. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them.
If your company already has a certain brand associated with it, be sure the emails utilize that branding. Keep the same color scheme every time, and don’t forget to incorporate your company’s logo in each message. If your brand has established a good reputation and earned trust before emails are sent out, the emails will only take advantage of your good name.
You should ask your customers to opt-in and then confirm they wish to receive your newsletter. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
If you have a new client or prospect, send them a follow-up email. Encourage subscribers to shop around. The end of your email can include a claim that guarantees your product for 30 days or they can get their money back.
Always include any preexisting brand logos and colors in your email messages. Your subscribers are already familiar with your website and they are used to associating those colors, designs and logo with you. Design emails that look similar to your website so people recognize your brand and understand where these emails came from right away.
Keep your emails consistent. Make sure to be consistent with your colors and branding in your emails. Always use a legible font. After a few communications with your subscribers, they will start to see a familiarity with your messages and know it is always from you. A recognizable brand is an important marketing factor, especially with email marketing.
Now you can plainly see that email marketing is a great tool for a business of any size to build its customer base. There’s no reason to avoid email marketing! Incorporate these tips into your overall marketing plan and you’ll begin to see positive results!