Mobile marketing is one great way to target a huge audience for your company. Just about everyone owns some sort of mobile or other connected devices such as tablets.
Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. Doing so reminds the clients that there is something interesting going on.
Mobile marketing messages should include a discount code or a promotional offer. A consumer is more likely to respond to mobile marketing efforts if they are offered something.
Offer customers a type of trivia game or product-response quiz with your mobile campaign. Most consumers will interact with a quiz question sent to their mobile phone. Quizzes not only entertain your customers. If you construct them cleverly, you can make customer feedback part of your customers’ responses, giving you valuable data you can use to serve them better.
Claim your location on all the popular social networking pages. This will help you get more exposure for your business. Keep to the basics with your basics and then expand from there. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.
You should make sure QR codes are on your printed ads to attract tech-savvy users. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. QR codes should appear on business cards, brochures, catalogs and posters. Customers can use the QR codes to gain quick and convenient information about your brand and products.
If you think you can be successful in mobile marketing you can limit offers you give to the best ones. This will guarantee that your customers will not become annoyed or bored at receiving messages from you. You want them to look forward to the next deal you send their way.
When using mobile marketing, make your ads easy to send. Before you put the finishing touches on your promotion, be sure it is simple and desirable to forward it. For example, you might offer a prize to the recipient whose forwarded information brings the most new visitors to your website.
Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. Make sure you are always ahead of technology; it changes quickly. You will be more competitive if your technology is advanced.
Initiate a feedback mechanism on your ads, so your mobile marketing customers can indicate their level of satisfaction with your services. Even if the feedback is negative, it can be used to enhance your mobile marketing tactics.
Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don’t worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.
Location can play a huge role in a great mobile marketing campaign. Mobile marketing gives you the opportunity to broadcast your location. This can help open newer location-based options that don’t exist elsewhere. Figure out how to exploit this location-targeting strategy for your company.
A mobile application can be a great tool when you are thinking about mobile marketing. Apps that help people accomplish a task stay at the top of the mobile charts. Use the app to direct users to your website through links, or profit directly through the sales of the app.
While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. You’ll risk annoying customers with this practice, even people who already like your products or services.
Use different types of marketing pieces that provide detailed information all at once for the best effect. For example, use a direct mail campaign to inform customers of an upcoming sale. A few days before the discount becomes effective, send out a reminder email.
Do not forget to use SEO with your sites that are designed for your mobile users. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
To get the most from your mobile marketing campaign, it is important to be familiar with a wide variety of mobile devices. Try out as many phones as possible and ask your customers for feedback about their usage experiences.
Be somewhat stingy with how often you send offers. Research shows that the best redemption rates came from offers sent from between once a week and twice a month. Make your customer think they will miss something if they do not take advantage of the offer. If a customer thinks they can just wait for next week’s offer, they are unlikely to act.
If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone website, and a link for newer phones that goes to your standard website. If you have flash on your normal website, then you must only link to your mobile version.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Make people arrive at the home base and keep in touch with them once they do. Do not ever base everything completely on a mobile marketing campaign.
Mobile marketing will expand to keep pace with the insatiable demand for all manner of mobile devices. Soon you will not go far in the world without the appearance of some mobile device in a person’s hand. Mobile marketing may well be the only way to reach out to all of these people. These tips are a window into the world of mobile marketing that can help you crush your competition and deliver the services your customers want. Have fun!