There are a lot of different ways to use mobile marketing. So it is easy to understand that different businesses would interpret great mobile marketing efforts in different ways. The commonly accepted definition is promoting a business through the medium of mobile devices and cell phones. Read on for some ways to use mobile marketing to your advantage.
Every printed ad you publish should include a QR code for those with smartphones. That way you make it easy for those who use smart phones to visit your website and access your coupons. Make sure these codes are on the different printed material you provide. If a potential customer is really interested in what you are selling, the QR code will give them the ability to learn more.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. You need to stand out in a crowd of competitors.
If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone website, and a link for newer phones that goes to your standard website. Keep in mind that if your regular website has flash, the link needs to go back to your mobile site.
Send out coupons or offers to your customers via text or MMS. Send promo codes in coupons. Tracking codes can link individual coupons to the proper deals on a mobile-friendly website. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.
Be sure to take the time to test your website on various mobile browsers, just like you would for computer browsers. Different types of mobile devices make use of different browsers which have different resolutions and screen sizes. Your ads and site may not look the same on one device as they do on another. At the very least, be sure to test them out on all the popular mobile devices.
If you are going to use a mobile app for your company, be sure its contents are useful and relevant. If your app is not relevant, chances are that your customers will not use it.
Work for your target market. You will be able to reach out to your customers only if you understand how they think and what they want. If you do not know what your customer is interested in, you will not be successful in selling to them. Try and get as much information out of your customers, so you understand them and that will lead to success.
Because of the prevalence of social media tools on mobile devices, you should take advantage of the social realm in your marketing efforts. Try innovative techniques, like offering rewards in the form of discounts and sweepstakes entries for spreading the word about your store. This is a wonderful way to reach clients who haven’t heard of you yet.
Don’t forget to still take full advantage of your standard website. A great way to develop traffic for your mobile spots or smartphone apps is to advertise them to readers on your traditional website. When your customers are on the road, they will remember that you have a mobile website and connect to it.
Your best bet is to keep it simple. Your customers should be able to get access to the desired information with a minimum of clicks. Mobile keypads are very small and difficult to type a lot on. So keep the clicks and typing required of your customers to a minimum.
Recruit friends to test your marketing methods before trying them on the public. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
If you want to improve how you market products through mobile marketing, be sure to apply search engine optimization strategies to your mobile websites. Of course, you should optimize for Google first, because Google controls the mobile search market.
Adding maps to your website, that are mobile friendly, can help bring in new customers. Easy accessibility can be the extra push that makes a customer in the vicinity choose your business over competitors.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. Mobile marketing is all about concise advertising.
Mobile marketing messages should be clear and brief. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Although texting with abbreviations is commonplace nowadays, most people haven’t got a clue what they mean. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.
You should always establish a home base for your mobile platform. Your strategies with mobile marketing should focus on getting people to and keeping people in your home base. It is unwise to build an entire enterprise solely on a mobile platform.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. You will have to stay on top of all new technology if you are going to stay competitive.
To be a good mobile marketer, you need to take small steps up the mobile ladder. You can make use of the same strategy. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Leave no stone unturned when it comes to your marketing strategy.
As mentioned above, marketing through mobile advertising is different for everyone. While there is no single definition, it generally refers to the use of mobile devices as a marketing platform. The advice in this article will help you understand how to make mobile marketing work for you.