When you consider what sort of mobile marketing plan would work best, there are probably a million things whirling around in your head. This article will take some of the guesswork out of the process of promoting your business in the mobile realm.
Make sure you’re relevant. You may be excited to add mobile marketing to your business strategy, but make sure to stop and consider the purpose of your content. Each communication you have with your customer should be directed at promoting your business through the presentation of new information or opportunities for your customers or potential customers. Mobile marketing is the same as any other kind; to succeed, you have to provide relevant information that appeals to your customers.
Starting your mobile marketing campaign should be based on listening and learning from those around you. Pay special attention to your customer feedback, as you want to make their needs a priority. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.
Keep in mind that it is more difficult to navigate online when using a cell phone or other mobile device. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.
Gather information on your audience. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. Are they more likely to use a mobile phone than a computer? Which OS do they use on their phones? Find out about the people you want to reach, and you will be able to reach them.
Make sure you give the right type of audience something of value. Messaging a customer is not like messaging a friend; you have to send something the recipient will consider valuable if you want your message to be appreciated. If you are sending messages to high fliers, you want to send them something like a discount coupon for an upscale establishment. Family related content is a wise choice for middle class family demographics.
Short and sweet is an important key when it comes to appealing to all of your consumers. Make sure the messages you send can be absorbed quickly and understood by your customers.
You can gain an advantage by keeping an eye on what your competitors have been doing. You need to set yourself apart from everyone else.
Make sure to place links on your site that are associated to social networking sites and are geared towards your business. If your customers know you have a presence on a social media network, they will check you out but they won’t search.
Your mobile website should include maps and directions that are easy to use with a mobile device. Many people use their mobile devices to help them get to and from various locations. Try to make it as easy as possible for your customers to find you. Try to format maps so that they appear correctly on a wide variety of mobile devices. Linking to Google maps also looks good to search engines.
Combine your mobile campaign and your social media efforts. If you have specific mobile marketing material, it will bring in more people to your main webpage. The more people feel like they are able to actively participate instead of just reading, the more sales you will have.
Incorporate a discount offer or a promo code in any mobile marketing message you send out. If a customer gets an incentive to check out your site, they will be more likely to do so.
You should make sure QR codes are on your printed ads to attract tech-savvy users. This makes it easy for smart phone users to access your site and use your coupons. Put these codes everywhere, including fliers, catalogs, and even your own business card. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. Keep up with the latest technological innovations and apply them to your marketing plan to stay competitive.
The most successful mobile marketers start small and then expand their services. That is what you should do too. Through various processes, you will be able to build as large of a network as you want. Use all that you have.
Minimize the number of offers you send in a week. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. Convince the potential customer that they must act now. If they believe another offer is imminent, they are not as likely to be swayed by the current offer to take action.
Make sure you send text messages at reasonable times. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Try putting quizzes and trivia into your mobile marketing campaign. Many mobile subscribers enjoy answering trivia questions or surveys on their phone. Use a quiz to collect feedback and reviews from your customers in a manner that is entertaining and engaging.
Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. The differences between the different methods is mainly in the technology and application. The best way to choose the right one for you is to do a little research, and find one that works for your business and budget.