There are many things you should consider when starting your mobile marketing campaign which can make it overwhelming when figuring out where to start. The following tips will help you craft an effective approach to using mobile technologies as a potent marketing tool for your business.
Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.
QR codes are a great way to bring in new customers and promote your brand. QR codes allow you to easily share coupons, promotions, and discounts. It is simple to capture these codes with a cellphone, and they are even easier to use. By using QR codes, you will be able to reach customers easily and quickly with relevant information.
Make sure the mobile marketing campaign can work on many different phones and operating systems. Do not exclude anyone from your campaign by neglecting a platform. If you want to be successful in your marketing venture, make sure that the scripting you choose works on all the major platforms.
Set up accounts for all major social networking sites. This makes it easier for online users to locate your business. Focus on the fundamentals of social media, then move on from there. Get on Facebook and claim your business there. Next go to Foursquare to put a custom business presence up.
To help your mobile marketing be successful, you should promote it in as many ways as possible. There are many venues to do this, such as social media website, your own business site, and in your store. The more people who are able to see your campaign, the more sign-ups you’ll get for whatever you’re offering.
You can reward loyal customers and even chase new ones by delivering coupons through Multimedia Messaging Services. Put a promotional code on each coupon. You can link these codes with a mobile site that has uses a unique tracking code. Your loyal customers will enjoy being rewarded with coupons, and new customers will be tempted by them.
You will need to test the mobile version of your website and your mobile advertisements using a variety of mobile devices. Different mobile devices run on a variety of browsers, with different resolutions and screen sizes. Therefore, the appearance of your site and ads may vary from one device to the next. At the very least, be sure to test them out on all the popular mobile devices.
Keep it simple, informative, and brief. If you minimize the number of required clicks, you will increase your chances for success. Mobile keypads are very small and difficult to type a lot on. Therefore, you want to keep the campaign to the absolute must.
Sometimes, you need to give a bit so that you can gain a lot. Make sure you give incentives when you market your own mobile marketing campaign. You can give weather alerts or even give local event news and information. Coupons can help you increase participation by the consumers in your campaign increasing the value of your marketing efforts.
Give clients fun diversions in your mobile campaign. Consider things such as trivia and product-related quizzes. Many mobile subscribers enjoy answering trivia questions or surveys on their phone. Use a quiz to collect feedback and reviews from your customers in a manner that is entertaining and engaging.
Your mobile marketing messages should provide value to your customers. If you are sending messages out to customers, you should think about giving something away. For example, you might win over corporate types with a promo code for dinner at a fine restaurant nearby. If you are targeting middle class families, you can send something family related.
With mobile marketing you want your call to action to be user-friendly and very simple. Filling out a form is easy to do on a computer but can quickly become annoying on a smaller screen of a smartphone. Make it easy to add oneself to your mailing list.
Many people check their social media sites from their phones, so you need to make sure you are using it for your marketing campaign. Have people TwitPic your store or share a deal on your website, and reward them with a contest entry or coupon. Getting word of mouth working for you is an effective advertising method, even online and on phones.
Creating your own mobile app that provides real value to customers in your niche can really boost your sales. An app that answers common questions is sure to be popular. You can include links to your related products and services inside the app in order to generate more sales, or profit directly from selling the app itself.
Do not randomly message your clients. If you contact your customers, make sure you are contacting them with a purpose. Mobile marketing has been known to fail when businesses become too casual with their text messages. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. Anyone with a smart phone can scan this code and access your website. QR codes should appear on business cards, brochures, catalogs and posters. If a customer is interested, the QR code is an easy way for them to learn about your business.
You must learn to say a lot with just a little when you are building your mobile content. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. In the mobile marketing universe, brevity is highly prized.
All mobile marketing techniques share some basic rules, though the specifics vary. The main differences between particular techniques are really just methodology and technology. Do some research and use your common sense in choosing the most ideal approaches for your business, your budget and yourself.