When it comes to marketing, there are few tools out there more beneficial than Facebook. There are so many people using Facebook, it just makes sense to use it as a marketing tool. If you want to get your business the exposure it deserves, then the following article will get you started.

An ideal way to encourage fans is to always reply to their wall postings. This means you’ve got to monitor your wall regularly. Pay special attention to posts that express a complaint or a request for customer service.

Host a giveaway to get some extra attention for your presence on Facebook. Encourage new subscribers by offering free products. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

Try making a group as an alternative to creating a page. Facebook groups will encourage potential customers to establish their own community. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Facebook Offers give you a way to promote yourself. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Use the custom tabs to maximize your Facebook marketing efficiency. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For example, if you are holding a contest, you can include a tab for the contest information.

As this article stated in the beginning, Facebook is a great place to market due to how popular it is. Correctly using this strategy for marketing your business can help you gain much attention. Use what you’ve just learned, and watch your business skyrocket.