For a lot of people Facebook is just a place where you can kill some time. But, it really can be an amazingly useful tool in terms of marketing. There are millions of Facebook followers, and reaching them is going to give you wonderful results. This will help you maximize profit over time.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Free samples and discounts are another way to attract followers and get them to try your products. Always award the prize though; you don’t want to be viewed as dishonest.

Consider Facebook as one way to share information. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Don’t neglect this powerful marketing tool. Use Facebook to promote your blogs from other channels. Facebook usually drives up a bunch of traffic.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. These clients only show up every now and then, so they are not interested in following daily posts. Instead, pay for Facebook ads that target customers for you.

Hiding content from people who are not fans is wise if you want visitors to become followers. You will get more fans this way because they will want to see the hidden information. Only hide a little of your content, or you can risk ruining your SEO efforts.

While other people are using Facebook to play games or share quotes, you can use it to achieve your goals. Understand that Facebook is an incredible marketing tool that you can utilize. You can make things happen when you put this advice to use.