Many people who have internet businesses would like to improve sales and profitability. If you are among those business owners, consider learning more about email marketing. Continue reading to see how email marketing can improve your bottom line.
You should not use images to convey your most important information. Many modern email clients – web-based ones, especially – will not display images automatically. As a result, your messages may be unattractive or indecipherable if too many images are involved. Put information that is the most relevant in text and use alt tags for images.
Use lots of different resources to learn about marketing through emails. There are lots of great online books or even ones in libraries. You should also look into joining a class or a workshop about internet marketing in your area.
Use the information you already know to create a much better shopping experience. If a customer is filling out an order form linked from an opt-in email, automatically fill in the information you already know about the customer. Your customers will appreciate not having to fill the entire form.
Choose themes for your marketing emails which build on special occasions and holidays. Keep these issues in mind when planning your year. Create relevant campaigns for special retail holidays like Valentine’s day or Christmas, or any other crucial dates. Even when sales are traditionally slow, give them a boost with a creative non-holiday promotion.
If you are seeking a good tip on email marketing strategies, one thing you may consider is sending out SMS messages along with your emails. Pairing SMS with email is an excellent way to keep your readers informed. SMS technology can help you reach a broader audience.
You want your sales list to be highly targeted. Do this by having your most valued customers sign up for your mailing list. Making your email list customers feel special by offering them special deals that aren’t available to the average walk in customer and they will feel privileged to be on that list.
Consistency is important. Always use the same company logo and colors in your email. Use a readable font as well. People will eventually recognize your layout and know right away that you are the sender. Familiarity is extremely important in any business, especially email marketing.
You want to make certain your emails are rich in content by putting in helpful information and not just making it into a sale’s pitch. Provide your customers with articles of interest with valuable information that is not included in your website content. Also give them deals on whatever products and services you sell. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases.
Keep emails consistent with branding that you have used in the past. Keep to the same color scheme and be sure to incorporate your company logo with every email you send. Your emails will benefit from being associated with the good reputation of your established brand.
Do not ever send unsolicited emails; get permission first. If you add people to your list that do not want to be there, it will make your business look bad. Additionally, ISPs and web hosts won’t hesitate to cancel spammers’ accounts.
Give your promotions a personal touch by changing your usual format. If you send out regular emails in HTML, consider doing them in just plain text format every now and then. When written with care, these can charm customers because the design is straightforward and personal and can appeal to their emotions.
Create succinct subjects. Short (60 characters of less) subject lines prompt recipients to open the message more often than really long subject lines that don’t seem to have a point. If your subject is longer, put the most relevant information first.
Keep subject lines to a minimum of 60 characters. Lots of email clients will just shorten subjects that are greater than this length. Other email clients are simply incapable of displaying a longer subject. Regardless of this, your subscriber is likely to only require 60 characters to make a very quick judgement on reading your message or deleting it.
Make a schedule for distribution of newsletters and keep with it. You want your information to be sent at least once a week, on the exact same day, and hopefully close to the same time. Uphold your subscribers’ expectations by sticking to the frequency and timeframe that you promised in the first place; it’s not a good idea to leave your customers waiting.
Use Alt tags if your emails contain images. Alt tags will replace images that are not able to load. The tags should have relevant descriptions of what the image is, this way the recipient knows the intent of the image. Don’t forget to include Alt tags on your links, as well.
On your email subscription form, set the expectations for your potential subscribers on what you typically will send to them. Inform them about the typical content of your emails and the number of emails that they can expect to receive per week. This will take the apprehension out of the equation, and will encourage new subscribers to partake of your email campaign.
Avoid major email promotions around holidays like Thanksgiving and Christmas. Because people tend to be out of their offices and away from their computers, your emails will probably go unnoticed. There are some exceptions. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
In the middle of the opt-in process, you should ask for at least the first names of your customers, if not their first and last names. This allows you to tailor each message to the individual customer, which gives it a personal touch. This gives your email communications a better appearance and will set them apart from all the other bulk emails they receive.
This article has shown how easy and effective it is to set up an email marketing campaign. If you’ve been holding off on creating an email marketing campaign, why not start today? Use the tips from the article you just went over and get more business today!