Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
If you think you can be successful in mobile marketing you can limit offers you give to the best ones. By doing this you make sure your customers don’t get annoyed and actually get excited when they see a new offer.
QR codes can be a great way to reach out to your technology-friendly clients. Customers can then use their smart phones to reach your website and find coupons. You should include the QR code on everything – catalogs, brochures, business cards and posters. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
A mobile call for action must be capitalized through promotion. Utilize sites like Twitter and Facebook, as well as your own store front to promote your mobile marketing plan. Using these outlets will increase exposure for your campaign by giving different venues for people to sign up.
Claim your location on all the popular social networking pages. If you want your business to be more accessible, then this is necessary. Focus on the basics of your business and start branching out from there. Setting up profiles on Facebook and Foursquare is a good starting point.
Always carry out a usability test before putting your mobile marketing campaign live. Your campaign will be useless if you do not send out efficient messages. Also, send it to coworkers first and see what their impression of it is before going live.
Location is important in traditional marketing, and can be even more important in mobile marketing. Mobile marketing, unlike many other marketing techniques, has the ability to target consumers based on physical location. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. By remembering this fact, you can take your advertising to the next level.
For an email campaign to have maximum impact, the emails need to target mobile users as well. Set it up so that your customers can click directly on your phone numbers rather than a link, and make sure if you do have links to other pages, that they are set up for mobile devices as well. More and more people are checking their email from their phones, and emails should be put together with this in mind.
No matter what medium you use to access your customers, remember that they are people, just like you. Use common courtesy.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. Text messaging can be extremely annoying or intrusive if done too much. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. If you are trying to get customers to trust you, just be honest!
By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.
For your mobile site, it’s important to come up with ways to convey your information in as few words as possible. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. In mobile marketing, your campaigns will need to be kept short and succinct.
Ask your friends to test your website, advertisements and emails. Consider hiring someone to test out your system in order to get an unbiased viewpoint.
If your site is mobile friendly, make sure it includes a great map to your location. Many consumers will turn to their mobile devices when they are trying to reach your store. Customers that can find you are customers that can buy from you. Verify that your map displays correctly and is usable on mobile devices. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.
Always attempt to go viral to ensure that your advertisements are having the most effect. They then might forward the message to their family and friends, increasing the number of people who see your advertisement.
It is vital to be sure that your customers can access your mobile marketing, regardless of what mobile device they are using. You want your messages to have the same quality for any Android device, an iPhone or a Blackberry. If there is ever any doubt, remember, it’s easier to make your message shorter and simpler than it is to try and custom-fit them to every type of platform. Mobile marketing and the KISS principle work well together.
Having a mission statement can help keep you on point with your mobile marketing message. Following your principles will enable you to be focused on your target.
Give your customers trivia games or quizzes about products in order to have an effective mobile marketing campaign. Research has shown that many people will answer back if a fun quiz is sent to their mobile phone. Use a quiz to collect feedback and reviews from your customers in a manner that is entertaining and engaging.
Mobile marketing has great potential, but if not used judiciously, it can irritate people. Newcomers should be especially concerned about proceeding cautiously by applying the advice contained in this article. Your efforts will likely reward you with increased sales and business growth.