Run a picture-to-screen campaign. Picture to screen campaigns will allow your customers to snap pics with their phones. The customers then send the photos in a short code to be instantly posted on a digital screen. The photos can be made instantly viewable on practically any digital device.
Use your conventional website to advertise your mobile site. When you advertise your mobile application on your website, you will increase your traffic. Make sure you have clear links that encourage your customers to use your mobile applications when they are not on their computers, as they will appreciate the way you are trying to fit in with their busy lifestyle.
Send mobile marketing messages during normal business hours. If you’re inconsiderate with your text timing, no matter how wonderful your offer, it won’t sell.
Have your friends test your site, ads, emails, and other parts of your campaign. If you need unbiased opinions, you can hire testers.
The most effective mobile marketing strategies implement changes gradually. You can make use of the same strategy. Through various processes, you will be able to build as large of a network as you want. Make use of every tool possible.
To maximize your campaign’s success, you need to promote your call to action. Facebook, Twitter and your own website are popular choices for mobile marketing, but don’t forget to do promotions in your physical store location, if there is one, This helps maximize your campaign’s exposure, and allows many sign up venues for your fans.
If your company has any social networking sites geared to the business, make sure to put a link on your webpage. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.
If you want to be able to send out effective emails, make sure they are mobile friendly. Offer phone numbers to click on instead of links to contact pages. At the same time, ensure linked pages are clearly readable with a mobile device. Phones are an increasingly popular way to read email, so you need to remember this when you compose them.
If you want a great mobile website, fork over the cash to hire a professional mobile website development firm. It can be very difficult to make a mobile site that is easy to use and good to look at. It is best to hire a professional to handle this task.
If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone website, and a link for newer phones that goes to your standard website. Depending on the age of the phone your customer is using, they may not be able to access sites that use flash player.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. It’s important not to have rambling pages that have a lot of fluff. With mobile marketing, make your content worthwhile but not too wordy.
If your company decides to move forward with developing its own mobile app, ensure that it is something that your customers will appreciate for its convenience and relevance. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
Make sure you give A/B testing a try with your mobile page. Make sure you run as many tests in a variety of ways that you can. You want to make sure all the content you put up works. Try to develop an A & B version in your landing page, this can help you see what does and doesn’t work with the variations you make. You can use this information to select the best landing page.
Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. Ideally, you should find positive ways that you can stand out from the competition.
Mobile marketing is a great way to attract more customers, but make sure that your mobile marketing campaign works cross platforms. If your campaign does not work on all popular mobile devices, you will likely lose tons of customers due to technical issues.
If you want your mobile website to be successful, you need to use SEO techniques. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
Investigate your target market. Analyze your target demographics and know what they like before you start sinking dollars into a mobile marketing campaign. Are they more likely to use mobile devices than desktops? If they do use their phones more often, what operating system is on it? Find out who they are, and you will have an easier time connecting with them.
Never forfeit quality for speed in your marketing efforts. Always present polished material that is relevant to your audience. Be purposeful when using mobile marketing. Make sure that the information you offer is relevant to your current and prospective customers. It is important to remember that you are sending out information or making information available to a person who is spending time reading it. Always imagine receiving what you are sending out to maintain awareness of the person at the other end of your business marketing.
As more and more people purchase mobile devices there will be a tremendous opportunity for mobile marketing. Most already own a cellphone, and at a not to distant point in the future, everyone will. A quality mobile marketing campaign can be the most effective way to reach those consumers. Use the tips in this article to set yourself apart from the competition and, even more notably, to stay updated on all the latest ways to keep in touch with your ever-growing customer base. Good luck!