Make confirmation on the email opt-in portion of your website. This will make it easy for someone to double check their desire for mail from your business. Though this might seem like a counter-productive act, it will help to protect your business in many ways.
Resist the urge to send your customers more than a single marketing email each week. Your customers, like you, have busy lives and probably receive many emails each day. Sending emails too frequently makes it more likely that your customers will stop reading.
Always use the same designs in your marketing messages so that you can create a brand that customers will recognize. The more repetition you use in colors, subject lines or overall design, the more recognizable your emails will become over time. Don’t send completely different designs with each email. This practice makes it more difficult for customers to recognize who the emails are coming from.
Always include your companies colors and branding materials. Customers already know your designs, logo and colors and they associate you with these details. Matching your emails to your website makes them seem more familiar and reduces the risk that a subscriber will accidentally delete them.
Do not send out unsolicited emails. If you send emails that are unsolicited, people will think you are a spammer. This practice is terrible for the reputation of your business, and you may even get your IP address blocked by ISPs if they receive complaints about your unsolicited messages.
Utilize A/B testing to determine the most effective type of subject line. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. This lets you know which subject lines are successful and which need some work.
Any marketing emails you send should be personalized. Personalization goes beyond sending an email with the recipient’s name stuck into the greeting line. Utilize all the information you have gained about your email subscribers. You can create small categories of subscribers based on common interests, and tailor your messages to speak to these small groups of customers.
Good layout is key to email marketing success. Though graphics may be tempting to use, spam filters are more likely to block them. Relevant content should be provided in the text only. Keep the graphics on your website, and include links to your site in your emails.
Have people use a double opt-in when subscribing to emails from you. Many people will write their email address wrong the first time it is typed, such as by entering @htomail.com instead of @hotmail.com You can reduce the risks of sending out emails to wrong addresses by asking people to confirm their email address.
After purchasing from your website, consider sending an email to your customer a few days or a week down the road to remind them of the other great items you sell. Encourage them to shop with you by highlighting reasons why they should. Conclude your email by providing the customer a guarantee of the quality of your service or product.
Ask permission before sending emails to customers. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them.
Follow-up emails, which include a coupon, are a great way of maintaining contact with clients. Put a link to the coupon inside the email, so that the client has to visit your website to get his special offer. Give your customer an example or two of the potential savings offered with the coupons.
You may want to try sending emails with no images. Images take longer to load than a basic text message. Remember that some people on your list have slow internet connections and older computers. Content is king, so your focus should mainly be on the text. Your content will be accessible to more subscribers–who will be more likely to stick around–if you keep these things in mind.
The more choices and options you provide to your customers will help to generate an effective email marketing campaign. Allow subscribers to decide on the frequency and number of messages they receive. It’s especially important to let people choose what personal information they share. People will feel comfortable if they are in control.
Test your email messages with different platforms before sending them out. After you’ve deemed a particular design perfect, see how it looks in all major browsers, operating systems, and email clients. The way that Windows Hotmail looks is very different from the way Linux Gmail looks.
When working on an email marketing campaign, keep a personal tone in your messages. Customers are much more likely to respond positively to emails that feel personal and are not bland. When you make the message come from someone like the President or CEO of the company you let people feel like they are cared about and give a lasting impression to your customers.
Do your best to create emails that are personal. Just like other kinds of marketing, a customer will more likely do business with you if you are personal with them. One way to reach out to your reader would be to include the reason they are receiving the email, if available.
As you can see, a simple marketing campaign that is highly effective is possible when utilizing these tips from the above article. Email marketing can be a very simple method of getting the word out about your business to a big audience. Therefore, put in the work right now in order to have the rewards in the future. All you need to do is start!