Adding someone to your mailing list, without their permission, is downright wrong. If you pad your email database with emails of people who have not subscribed, then you may find yourself in hot water with both those email owners and any potential clients. You could also cause yourself to be kicked off of the email providers service, because they may think you are a spammer.
A simple, but often overlooked, part of running a successful email marketing campaign is validating the email addresses on your list. Recording incorrect email addresses will result in much time wasted both collecting and tracking down valid addresses. This just wastes your precious time!
Do not engage in the distribution of unsolicited email. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. This is not only harmful to your reputation, but it can actually cause your ISP to block you or your email service provider to suspend your account.
Ask permission before adding people to an email list. If you send out unwanted emails, you are basically spamming people. This puts you in risk of harming your reputation. In addition, you could get yourself on some ISP’s back list, which could cause your emails to be blocked.
Using SMS messages can be an effective addition to your overall email marketing business plan. When coupled together, this is a great way for your readers to get all the information you want them to. Text messages will assist you in increasing the awareness of your brand.
Test out variations of what you want to use on your subject line by using A/B testing. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Create a highly targeted sales list. To do this, you must convince your best customers, as well as their friends and contacts, to join your mailing list. Making the list sound like it is very exclusive will help narrow down your target audience and it will also give your mailings a feeling of authority.
Make sure you use both active and passive feedback mechanisms in your email marketing campaign. Active feedback is simply the act of asking directly for opinions or suggestions from your customers. Passive feedback may not even be noticed by the reader. There are many tools and software programs available that will tell you the links that get the most attention.
You should always ask for permission before you add someone to your mailing list. Most clients will simply look at them as spam and delete them right away. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.
Put a lot of thought into the subject of your email. This makes it very interesting and more likely to be read. A boring subject line will ensure that your email never gets opened. Emails that have headlines or subjects which are suspicious will be deleted or remain unopened.
You should be honest about the kind of content you will be sending via email before people register for your list. Display your intentions to your customers. Detail the frequency and the general make-up they can expect of your future email transmissions. This will ensure that your new subscribers will not be caught off guard by the content or quantity of the emails that they receive.
Utilize special promotions and discounts as a way to make customers feel excited about getting emails from you. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. In fact, referral programs are great in growing both your customer base and email base.
Try testing the layouts of your messages on various platforms. Once you create a template that looks perfect from where you are, try it on a variety of browsers, operating systems and email clients. Your message may look great when viewed through your Gmail account, but it might not look so hot to a Mac user using their ISP provided email client.
Layout is very important when it comes to e-mail marketing. You may be tempted to use graphics, but these days spam filters usually block all of them so they’re not as effective anymore. Be sure important information is located in the text. Include enticing links that lead to your site, and include your graphic-rich content there.
Avoid using too many images in your emails. Graphics can take a long time to load which may discourage some users from viewing the e-mail. As well, email programs will be more likely to identify your email as junk if it’s got too many graphics.
Do your best to keep your email message personal. Just like other kinds of marketing, a customer will more likely do business with you if you are personal with them. For instance, if you are aware of the reason that the person decided to join your email list, mention that reason when you write the email.
Use a double opt-in procedure that will ensure that your subscribers really desire your emails. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.
If you use the information you’ve read here, your email marketing will enjoy a much better success rate. You may have to refer to this article more than one time to truly understand it.