Sound Strategies To Use In Email Marketing

How often do you read your email? If you’re a typical person, you download new email at least two times per day. Email is a great way to reach your audience. Continue on for some great email marketing tips.

Make the messages you send out for marketing as personal as possible. You can do more than just putting the recipient’s name on a standardized message. Make use of all the information your customers have provided to you. You can create small categories of subscribers based on common interests, and tailor your messages to speak to these small groups of customers.

When you offer people the opportunity to opt-in for emails, be sure that your site requires that they double confirm. Always remember that it is very easy to mistype an email address by altering even one letter or number, consumers often do this when they type their information in once. You can reduce the risks of sending out emails to wrong addresses by asking people to confirm their email address.

Give your promotions a personal touch by changing your usual format. For example, use plain text if you usually use HTML and vice versa. When written with care, these can charm customers because the design is straightforward and personal and can appeal to their emotions.

Graphics can be used in email marketing, but only sparingly. Not everyone uses the same email client. These pictures may not even show up in many cases. This can make your messages ugly or even unreadable if they are too reliant on images. Always put a priority on text, and be sure to use descriptive alt tags if you choose to include images.

Make sure that email formats are tested. The beginning of your emails should include new information and offers. Experiment with a variety of formats, though, to determine which formats provide the best responses. Stick with what works. This will give your consumers an idea of what they could expect from you, as well as giving them information on where they could read about you.

Keep customers by sending emails that are personalized. You can let them know about special sales, as well as discounts. Tell them about any new products that they may find interesting, based on their purchase history. Clients who already know that you are trustworthy have a higher likelihood of ordering from you again.

Construct your email so that it sounds personal. If you send emails which the reader identifies with, they will be more apt to buy from your company. An example of this is including the reasons that they signed up for your emails if you know that information.

Never email someone without permission. Unsolicited emails can be flagged as spam, or be deleted without having been opened. This may also make people opt out of the emails you send. This will make it to where they don’t get emails from you anymore. It can also anger the service providers you use to email because you’re going to be known as a spammer.

While it is important not to pressure people into subscribing to your website, make it easy for them by offering multiple ways to do it. Ensure customers that you will never sell their email information and let them know how signing up will benefit them. Your success in attaining customer information has a direct bearing on the success you can achieve with your email marketing campaign.

Pick an audience to target. Once you have a few readers, think of ways to encourage them to sign their friends up. You should imbed a subscribe link within your email. If your customers are forwarding your emails to friends, these friends may be intrigued by your offerings as well. This is another way to grow an email list organically.

Use Alt tags if you add images to your emails. If the image doesn’t load, the tag will replace it. You want to make sure that you add a relevant description to the tags that you add, this way whoever is viewing the email can know what the purpose is of that image. Don’t forget to include Alt tags on your links, as well.

Be sure the emails you send are short and to the point. Your message should be clear and concise. This will show the readers that you respect and value their time. It will also make it more likely for readers to read through your entire message. If your emails feature vital content and links towards the end, then keeping them brief is especially important!

You should generate one crystal-clear message for every email that you send. Do not let your customers get annoyed or bored by your content. Compose a single message, keeping it fairly short and concise. Your clients will be happy to not have too much information.

Include endorsements in follow-up emails. Let your reader know how this email will benefit them right this second. The end of the message can include a link that they can click on to submit an order.

Your subject line should be designed to grab the attention of your reader. If the subject line grabs your customer’s attention, they are more likely to open the email and read it. Any message that contains a dull subject line or appears at all suspicious will most likely wind up being deleted.

Make sure that your email marketing campaigns are in sync with various special events and holidays. Plan out your entire year. Make sure you send out emails for holidays like Easter, Christmas, Thanksgiving, and Valentines Day. Try to market a little extra during slow sales periods.

You should develop your email list naturally on your own. This means you should not buy a list of email addresses. Your list must be built out of people who truly want to receive your emails, such as those who subscribe to them on your website. This will ensure that your list is fresh and pertinent, which can go a long way toward increasing your sales and expanding your business.

Using email is one of the most basic ways to communicate with business customers. You can experience the benefits of a good email marketing campaign yourself by trying out some of the advice in this article. Email can be a powerful and effective method to promote your business.

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Read This Article To Learn About Email Marketing

A common concern for business owners is wondering how to attract more customers without spending too much money. One particular answer you can put into play almost immediately is an email marketing campaign. If you don’t know much about this marketing method, continue reading. The tips provided in this article will teach you what you need to know.

Be certain that your messages are not simply sales presentations. Your mailings should aim to be a newsletter providing important bits of information about the industry or business itself. Any email which seems like nothing more than a marketing ploy will lead your readers to opt-out rapidly. While the purpose of your newsletters may be to sell products, it is important that you provide interesting information to your customer base.

Always get customer permission before you begin contacting via email marketing. Emails that are not wanted are likely to be regarded as spam, and people will tend to delete them or ignore them without caring about the content. Sending out emails to large groups of individuals without permission might violate ISP policies.

Do not send marketing emails to those who have not requested them. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. This is not only harmful to your reputation, but it can actually cause your ISP to block you or your email service provider to suspend your account.

Make sure that your email marketing campaigns are in sync with various special events and holidays. Plan your year out with these things in mind. Make sure you send out emails for holidays like Easter, Christmas, Thanksgiving, and Valentines Day. Try to market a little extra during slow sales periods.

Getting accused of spamming can kill a web-based business quickly, so double-check that a visitor wishes to opt in to your mailing list by creating a confirmation procedure. Your customer will receive an email to ensure they typed in their email address correctly, and that they actually subscribed. Place a confirmation link in the email, as well as a link where they can unsubscribe. That way, no one can say that your emails are spam, and your customers will trust you to treat them professionally.

Give your customers some type of incentive in your emails. They will be more apt to do business with you if you give them a good reason to. For example, clicking on a link and making a purchase could award them free shopping.

Each of your emails should be personally tailored to the recipient. You can insert the recipient’s name, and much more, in a standard message. Use all of the things you know about your readers. Take the time to divide your mailing list into various groups that happen to share something in common. This will allow you to make adjustments to your email in order to tailor to each group.

Integrate your email marketing program with social networking sites, such as Facebook and Twitter, and watch your subscriber base grow. By sharing your information with their friends and getting their interest in your content, your email list can be expanded.

You should always ensure that every email address that you have is correct. A result of not having valid addresses is that valuable time is wasted by having to track down correct addresses and resend emails. This is extremely unproductive.

You should develop a refined and targeted email list for generating sales. You can accomplish this by encouraging your most loyal customers to convince their friends and contacts to sign up to your mailing list. Try to make your email list feel exclusive, as this will help you to really focus in and target individuals who are likely to buy your products. It also gives you the appearance of being an authority in your chosen subject matter.

Allow people who visit your website to subscribe in a variety of different ways, but don’t ever pressure them to sign up. Make your customers aware that their information is safe with you, and explain how they can benefit from signing up. Your success in attaining customer information has a direct bearing on the success you can achieve with your email marketing campaign.

Ensure that every email address on your list has given explicit permission to receive emails from your business. If you spam your customers you will find that you will never be taken seriously. It could become bad enough that people decide not to buy from you at all and completely detach themselves from your company.

Make sure you have a clear, unsubscribe button. Don’t fail to include one or bury it so that it is not readily apparent. Your reader must feel like it is their own personal choice, whether they continue to receive your emails or not.

When considering which day to send your email in a given week, consider both the content of your message and your subscribers’ schedules. Newsletters that pertain to business, as you may expect, are most effective if mailed between Monday and Thursday. Contrarily, newsletters that are related to family or leisure should be sent on weekends.

Use email previewers to your advantage when using preheaders. The very first line of the email is typically called the preheader. Many email clients show this text underneath the subject of the email, allowing the reader to get an idea of what the content is.

Try using various kinds of resources and learning all you can about email marketing. There are lots of books both online, as well as in libraries. You may also be able to find workshops in your area that will help you learn more about email marketing.

You should utilize multi-part messages when creating your emails in order to ensure that everything is accounted for. Emails that provide plain text content, as well as HTML, ensure that the recipient can display the material. The extra work it takes will be worth it if you can prevent a plain-text only subscriber from leaving your list.

Email marketing can be useful for business, and can cost half as much as other marketing methods. There really isn’t a reason to avoid email marketing. Apply the tips in this article and you might just begin to see the results that you’re hoping to see!

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Need Advice On How To Use Email Marketing? Try These Tips!

Business owners who are new to email marketing usually do not know the rules for proper email etiquette. There are certain best practices that business owners can use to stay professional and get customers excited about receiving email from their businesses. Read this article for some more email marketing tips.

Tailor your emails to each reader as much as you can. This makes the emails more interesting. If your customers feel like you have mass sent the email, they may just delete and block you. Go beyond just adding their first name! Figure out why and when they subscribed to your emails. This kind of information can be folded into your email.

Be sure that you test each and every link that you have included in your emails. Broken links rob your customers of the ability to make a purchase or learn more about your products, making the email useless to you and them. It can also make your emails look less professional, as consumers know that professional emails should not contain errors.

It is generally good practice to have your readers confirm more than once before you send them emails. Sometimes, people do not enter their proper email address, adding too many letters or typing .cmo rather than .com. Asking them to enter it twice helps to cut down on these types of mistakes and ensures your emails get through.

Do not add email addresses to your mailing list without the explicit permission of the individual who owns it. If you add people who have not subscribed to your e-mails, you will develop a bad reputation. As well, you may find that your email service provider may kick you off the service for violating spam rules.

Encourage customers to leave active, as well as passive feedback, in your marketing campaigns via email. Active feedback is exactly what you would expect: asking reader opinions in the form of surveys or questionnaires. To get passive feedback, you need something that is subtle. There are many tools and software programs available that will tell you the links that get the most attention.

Include special promotions only in your email marketing, like coupons or discount codes. This form of email marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. Referral programs are excellent methods of growing not only your email base, but also your customer base.

In the middle of the opt-in process, you should ask for at least the first names of your customers, if not their first and last names. This way, you could customize your recipient’s email by addressing them individually, making the email more personal. Your emails will be different from other emails and your recipient will feel less anonymous.

Look at how spammers run their messages, for a lesson in what you should never do. Get a free account and post your email address and you will get spammed. Study these emails for examples of what not to do, and tweak your own campaigns as needed. People will be able to recognize your emails from the spam they usually get and trust you.

Be sure to be consistent and steadfast with each strategy. It is essential that you have the correct clients in mind, or your work is worthless. Staying persistent with customers that don’t fit in with the products and services provided by your business will simply annoy them and waste your time.

Always remember that you are working on building a reputation when you are developing an email marketing campaign. Don’t cut any corners, target the wrong customers or use any misleading tactics. The business reputation you have is at stake here, so make sure that you take that into account.

Set up a confirmation process for those who opt-in to your emails. This will allow it to be easier for people to double check whether or not they’d like mail from you. Although it asks more of your customer up front, it is one way to help prevent complaints against your business for spamming.

A simple, but often overlooked, part of running a successful email marketing campaign is validating the email addresses on your list. A result of not having valid addresses is that valuable time is wasted by having to track down correct addresses and resend emails. This is a huge waste of time.

Do not send out unsolicited emails. Sending an unsolicited email is a mistake; people might start marking them as spam. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.

Your customers will appreciate getting a freebie via email. Include a link in your email to your site, complete with instructions on how to access the free product or service. You can end the email by making the offer a limited time one or limited to a certain number of people. This will provide a sense of urgency and might prompt consumers to react.

Be certain to only send your messages to those you actually know. Mailing people who are not familiar with you or your product can look like spam. The recipients will be hesitant to accept your mail if they don’t know you, and they may not care about your companies product. This can result in them deleting your email, which would mean your time was wasted.

Do not send emails encouraging people to ‘buy now’. NA This approach appears like spam and you will lose your customers this way. They know you want to sell your products, so build a steady relationship with them first and present it and yourself in a professional manner. Your customers will appreciate you not doing this, and this will increase the odds of them purchasing one of your products.

As you have learned from this article, it is very essential that if you are using email marketing you do it the right way. If you don’t treat your customers well, they will quickly opt out of receiving emails from your business. Use this advice to avoid annoying your happy customers.

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Are You Using Email Marketing? Here’s How

Email marketing is recognized as an efficient technique, but using it right can be challenging. One question that is commonly asked is how is it possible to obtain the large amounts of emails you need for a truly effective campaign? Which email marketing techniques and strategies work best? The primary purpose of this article is to provide you with some answers to these common questions and discuss others you might not have thought of. Try using these tips to have an effective email marketing campaign.

Always proofread any correspondence that you send. This is obvious, but often overlooked. Really, it’s only an email, right? Think again! The strategy you choose for your email marketing campaigns should be a vital part of your overall marketing strategy and absolutely must be done the right way.

Keep your marketing emails short. Make sure that you get straight to the point. Show your subscribers that you value their time. This is also effective at making readers more likely to go over the whole message. Your messages will have important content, even at the end, so this is a necessary step.

Don’t use too many graphics in email marketing materials. Graphics can take a long time to load which may discourage some users from viewing the e-mail. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.

Have a strong title. Remember that this title is what the reader initially sees when they check their email, so make sure that it is catchy and effective: something that will encourage them to open it. If you do that, half the battle is won and you can keep them reading.

Identify and appeal to your audience. When you achieve having a few readers, be sure to think of ways on how to make them to ask their friends to sign up. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. By doing this, your viewer base will grow.

The emails you send out should entice your customers. They will be more apt to do business with you if you give them a good reason to. For example, you can offer free shipping on purchases over a certain minimum dollar amount for those who click on a certain link and place an order on your site.

When you set up your email marketing messages, try to use a personal tone in each. Customers will respond more positively to such messages rather than all the ones that are bland or impersonal. Try to send emails from recognizable figures within your company, like the CEO or President.

Test your email messages to see how it will look on different platforms. When you have perfected a design, try testing it on multiple browsers or operating systems if you can. This is important because messages might look very different in various browsers, meaning they can be easy to read in one but jumbled and confusing in another.

It’s extremely important to send your marketing emails with a personalized touch. Dropping the intended recipient’s name into the email’s content is just the beginning of what you can do. Use all the information about your subscribers that you have at your disposal. Break down the groups by interests and send different messages to these groups in order to appeal to them.

Your email marketing campaign must prove to be attention getting. It may take a few attempts to hone your techniques. If some aspect of your campaign isn’t working, change it as soon as possible. When you find out something is not working for you, try things out that you didn’t before, try to find some new ways of doing things on the Internet.

Subscribe to the marketing campaigns of your competition. This can easily be done just by signing up to receive their emails. This will help make your campaigns better than others’. Look for areas that could use improvement, and do a better job. If they have promotions going on, create better promotions than theirs.

Make sure to email only people you know. If you mail unknown recipients, your email may be perceived as spam. They’ll be wondering if they know of you from somewhere and whether they care about what you’re attempting to sell to them. This ambiguity can lead to a deletion of the email, which is a loss of both the customer and time.

Send a confirmation email to new sign-ups to ensure they really want to receive your email marketing. This helps users double-check their choice to receive your email marketing messages. At face value, this may appear counter-productive, but it’ll protect you from being reported as a sender of spam down the road.

When it comes to holidays and other special events during the year, you should focus your email marketing campaign. Plan for these opportunities well in advance. Make sure you send out emails for holidays like Easter, Christmas, Thanksgiving, and Valentines Day. It’s also helpful to amp up your marketing efforts when business is slow in order to increase sales.

Use a call to action in your emails. Don’t leave anyone guessing about how you want them to respond. Tell them clearly. If you use links, include instructions on what to do with them. You can use these sections in the top part and bottom part of your messages.

If you use efficient techniques, you should be successful with your email marketing campaign. You may have a problem making an email list. Other businesses don’t have the expertise to design an attractive email to send to customers. If you use the tips covered in this article, you can hopefully clear many of these obstacles for your own business. By using the tips in this article, your email marketing business is sure to be as successful as possible.

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Easy Email Marketing Ideas That Are Proven To Work

While email marketing can help your business, it can also be hard to use. You may ask yourself how you will get an email marketing list. How can you successfully market your business by using emails? Keep reading to learn about the best techniques. By using these tricks, you will find yourself with an extremely effective and well thought out marketing campaign.

Don’t forget to create good subject lines for your emails. They need to be eye-catching and attention-grabbing. Your customers are more likely to read the email if the subject header interests them. Emails that have headlines or subjects which are suspicious will be deleted or remain unopened.

Always get customer permission before you begin contacting via email marketing. Unwanted emails are normally seen as spam and they will be deleted. You might be violating the policy of your ISP if customers begin receiving unwanted messages from you.

Don’t add any email address to your mailing list without getting permission first. The people you add will be left angry, leading them to report your email and cause you a headache. Additionally, ISPs and web hosts won’t hesitate to cancel spammers’ accounts.

You can change the format slightly to make your emails more personal on occasions. Send out some email messages that are plain text and some that are in HTML format. If you use well-written text, this type of a message can have an intimate feel, which will often make your customers view you in a more personal and trusting way.

Customize your messages in any personal manner that is available to you, so you can send messages to subscribers that let them feel like people. They are more likely to ignore your email if they get the feeling that your email is generic. It’s simple to add their name at the beginning, but there is more you can do. It’s important to have knowledge of why, when, and where a subscriber signed up for your list. Use this information to customize the message for that person.

Before sending, make sure you test all links in your marketing messages. If your customers are unable to answer your call to action by visiting your site and purchasing your products, the value of your message is precisely zero. Bad links also hurt the impression your readers have of you, as they make your emails look unprofessional and shoddy, at best.

The subject of you emails should be kept to a manageable length to ensure people actually read it. Most email clients shorten the subject to this size. Others are simply not able to display beyond that amount of characters. Even if that’s the case, it’s important to get to the point because people browse over messages quickly and not getting to the point may result in your message being deleted.

Figure out what day of the week is best for sending out your emails based on the type of product you sell and the demographics of your customer base. Ideally, information about business related issues should be sent during the week, when it is most relevant. Try mailing leisure of family oriented newsletters on the weekend.

If you have put an opt-out link within your email, which you should, it is imperative that you accede to the wishes of the respondent immediately. By not taking immediate action, your subscribers may get more emails and feel like you are not honoring your offer.

Use few graphics when creating email marketing programs. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs. Also, your emails may end up in the spam folder if they contain too many graphics.

Test the different formats of emails. The most urgent information and the newest offers should generally appear near the top of the message. Try to use different formats to find out which ones will work and which ones won’t. When you determine what works, continually use it. This consistency will make it easy for customers to know where to locate your information and maneuver through your emails quicker.

Keep the emails you send consistent with your existing branding conventions. Utilize the same color scheme that is already being used, and ensure that your company logo is included on all messages that you send. When your brand has earned trust and has a good reputation prior to the emails being sent out, these emails will simply take full advantage of the good name that you have.

Be certain that your email consistently reflects the brand you have established on your site. This can be done on a small scale with just a business name and subject, but can extend all the way into complex business-specific email layouts. Whatever you do, keep it consistent over multiple emails. The emails that you send out should resemble each other enough that it is easy for customers to remember you.

Ensure your content reads as if it was written by a human with a purpose, not someone trying to avoid spam filters. If you keep it relaxed and informal, and avoid sounding like a salesman, you will likely breeze by the spam filters. Modern spam filters are adaptive, so using convoluted languages to avoid saying thing like “free” will not only annoy readers, but also won’t reduce the chance of getting caught by spam filters.

You can increase the loyalty of your customers by personalizing their emails. Let your readers know about discounts and sales. Update them on any products you add to your line that are similar to purchases they have made in the past. Clients who already know that you are trustworthy have a higher likelihood of ordering from you again.

There are many considerations to keep in mind as you build an email marketing campaign. Many companies face problems when trying to find bulk e-mail addresses. Others don’t know how to design an email that will be sent out to an email list. If you use the tips covered in this article, you can hopefully clear many of these obstacles for your own business. Use this information to create an email marketing campaign that gets results.

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Navigating Through The World Of Email Marketing

If you own an internet business, there’s often curiosity on how to raise profits and increase your customer base. If this sounds like you, one of the great ways to do that is through email marketing. Continue reading to discover how this can help your business.

If you wish to start email marketing, make sure you have the permission of your recipients to send them messages. If you email people without permission, they will accuse you of spamming and badmouth your business.

Be sure to get permission prior to contacting any consumer through email. Emails that are not wanted are likely to be regarded as spam, and people will tend to delete them or ignore them without caring about the content. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.

In order for your subscribers to feel special, try to personalize the emails you send them any way you possibly can. A customer who feels they’re just getting a form letter, the same as everyone else, is more likely to delete it without reading. Go beyond just adding their first name! It’s important to have knowledge of why, when, and where a subscriber signed up for your list. Use this information in your message.

A wonderful follow up technique is to offer something for free to your customers. Add a line to your email that entices them to act now. The ending of the email could tell them to act now before your number of freebies that you are providing is gone.

Your subject line should be designed to grab the attention of your reader. An enticing or catchy subject line, increases your chances it a potential customer reading the actual email. An email that has a suspicious or just plain boring subject line will likely be deleted without being opened.

Remember that you’re working on enhancing your reputation when you’re developing your email marketing campaign. Don’t cut any corners, target the wrong customers or use any misleading tactics. The character of your business is at stake, so you must always make sure you keep this in mind.

Always test the links you add to your emails. Broken links rob your customers of the ability to make a purchase or learn more about your products, making the email useless to you and them. You will also find your credibility diminished with readers as they see this as a sign of your inability to provide anything useful.

Avoid sending out important marketing messages too close to major holidays. Many people will never even see your email because they will not be near their offices or their computers. There are times, however, when this may not be true. These might include emails about Black Friday specials or other occasion-specific campaigns.

Don’t send more than one email marketing message per week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. If you are sending too many emails, people will get annoyed and block these messages or unsubscribe from your list.

Make your subject line attention grabbing. Using incentive offers as your subject line may make the recipient more enticed to read the email. Try offering something for free, a big discount, or another line that will get their attention to open the email. Using a subject line like this will make it more likely that people will open your emails.

You must grab potential customers’ attention with your email marketing efforts. This step involves doing some experimental work. If it isn’t working, change it! If you have found something that works well, make sure you test new strategies anyway.

Take note of your competition and how they run their email marketing efforts. Signing up with their email lists is an easy way to accomplish this. By observing their campaigns, you can create even better campaigns. Try to find needs that are going unfulfilled and capitalize on them. If they offer promotions, make your promotions more attractive.

You can learn some valuable information about how not to email market by studying spam. You can raise a bumper crop of negative examples to look at by signing up with a free webmail service and posting your new email address in just a few places online. Make note of why these messages aren’t effective and use that knowledge to make sure you’re not spamming people in the same manner. By not spamming others, you immediately make yourself more credible.

Email marketing can be made more effective by giving your customers options. This will allow your subscribers to set the parameters as they see fit, leaving only the information they feel at ease about and receiving only the content that matters most to them. The more perceived control the customer wields, the more at-ease they will be handing you everything you need to succeed with them.

You should make a sales list that is highly targeted. This can be accomplished by encouraging your loyal customers, along with their many contacts, to sign up for your email dispatches. If your list is exclusive, it will seem more professional and command more respect.

When following up with new customers, send them an email containing an endorsement. Add a statement within the message which would inform them of any benefits they could expect right now. Include a link where they can quickly order whatever your email is offering.

Use the information you already know to create a much better shopping experience. If a customer is filling out an order form linked from an opt-in email, automatically fill in the information you already know about the customer. That makes the sales process run more easily, and makes people more likely to make a purchase.

This article has shown how easy and effective it is to set up an email marketing campaign. If you have not yet put this amazing tool to work in your marketing efforts, why not try it now? Use these tips to see how email marketing can boost your business.

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