Since there are such a wide variety of things to think about when promoting your business, you may be confused just where you should begin with your mobile marketing strategy. The ideas discussed below were selected to help you become smarter at using mobile marketing technology.
One option for mobile marketing is a picture-to-screen campaign. This is a technique that allows customers to send in their own custom photos that involve a current topic or product. The customers transmit the photos using a short code, and they post instantly to a digital screen. The photos that are received can be shown on a television monitor or digital billboards.
Set up accounts for all major social networking sites. This will help you get more exposure for your business. First, focus solely on the basics of your business, then expand content from that point. Setting up profiles on Facebook and Foursquare is a good starting point.
If you really want to mount a successful mobile marketing campaign, only send the best offers possible to users. This ensures that customers will be eager to see your offers rather than regarding them as a nuisance.
As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. If you want to remain competitive, you must make sure you are offering the most current in terms of technology.
Include maps designed for mobile devices on your site to bring in local customers. Mobile friendly maps will also allow people who are searching for nearby businesses with their cell phone to find you easily.
Use A/B testing on your mobile page. Testing is important in the mobile world, just as it is in any other environment. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. Proceed to move forward using the most successful one.
Incorporate a discount offer or a promo code in any mobile marketing message you send out. A discount offer or coupon will encourage people to visit your site and see what you have available.
Make sure the mobile marketing campaign can work on many different phones and operating systems. Do not exclude anyone from your campaign by neglecting a platform. You are going to have to use scripting that is compatible across all of them to benefit from your campaign.
When conducting a mobile marketing campaign, you must provide a link to your website for smart phone and tablet users, and also your mobile website to accommodate users of older cell phones. If you have included flash on your website, only put a link to a mobile version.
Keeping your ears open is the key to building a successful mobile marketing strategy. Listen to what your customers want and cater to it. To get fresh new ideas consider checking out your competition to see what they offer in the way of mobile marketing,
You need to not only focus on attracting new prospects, but keeping your old prospects when it comes to mobile marketing. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. Mobile marketing efforts are often taken to be spam messages by non-customers.
A very beneficial thing to use when setting up a mobile marketing campaign is social media. By rewarding customers with a coupon, you can encourage them to talk about your site on Facebook or Twitter. This sort of participation harmlessly co-opts your existing customers into your marketing effort.
Add mobile friendly maps and correlating directions to your mobile website. It is becoming more common for people to use their mobiles to find directions. Try to make it as easy as possible for your customers to find you. Verify that your maps translate well on mobile units. Establish a direct link to Google maps, so your visitor can get directions, if needed.
Use your normal website to promote your mobile site. Advertise on your site to easily create more traffic for your apps or mobile site. Make sure you have clear links that encourage your customers to use your mobile applications when they are not on their computers, as they will appreciate the way you are trying to fit in with their busy lifestyle.
Investing money is the best way to optimize your website for usage in a mobile marketing campaign. It can be very difficult to make a mobile site that is easy to use and good to look at. If you need things to work in your favor and go smoothly you should outsource it to someone who knows what they are doing.
Be somewhat stingy with how often you send offers. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. You can make your offers seem more inviting if they appear to be exclusive and not always available. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase.
Create your own app. Customers can use the app to conveniently keep tabs on possible sales and special offers. It will give recognition to your brand, and have positive affect on people who are on the go. Speak to a pro in development to see about app pricing since they vary so much.
Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Talk about it on your site and social media and place ads about it. They will be more likely to join your campaign if they are going to benefit. Show that it will be a fun and popular way to stay up-to-date about offers that can benefit them.
As you have seen, mobile marketing techniques, while various, share many fundamentals. They do vary though, especially when it comes to the technology used to create them and their specific applications. All it takes to decide between them is some research and common sense to find the best and most effective techniques to use in your plan for you, your business, and your budget.