Think again if you are one of those that feel email marketing days are behind you. It’s true that email was probably the first channels used by Internet marketers, but that doesn’t mean that there still isn’t a lot of money to be made from email marketing. You should familiarize yourself with new email marketing methods to reach out to your audience efficiently. Keep reading to find out how you can design a successful email marketing campaign.
Use social media sites, such as Facebook and Twitter, to help expand your marketing efforts. People will share your content on social networks and get more people interested in your products. Make sure these people can easily sign up to your email list.
Include more than a simple sales pitch in your mailings. Messages should be like a newsletter with relevant information about your business. Simply sending sales pitch emails will disappoint many of your readers, causing many of them to unsubscribe from future emails. The newsletter can be a great sales technique, but only if your customers don’t feel like you’re selling to them.
Make sure that every link is tested in your email. If customers are unable to see what you offer because your links aren’t working, the whole purpose of your email message is out the window. This will diminish your credibility and reputation with your readers, as it proves that you aren’t professional enough to send a simple email with a working link.
Ask permission before adding people to an email list. You will be viewed as a spammer if you send unsolicited emails. You can harm the reputation of your business and risk being blocked from certain ISP’s.
As an email marketer, is imperative that branding is consistent. This can be done on a small scale with just a business name and subject, but can extend all the way into complex business-specific email layouts. Whatever you do, keep it consistent over multiple emails. Delivering emails that are different to many customers is hard to handle.
When you are following up with customers, you should try to send out a follow-up email with a message to remind them about your products. Offer a variety of options so they can compare products. Let them know about any other valuable information, such as guarantees or testimonials, to help them with their purchase decisions.
Make subject lines of emails exciting and interesting. The subject line needs to catch the attention of your potential customers to increase the likelihood that they will open and read it. Emails that have suspicious, strange, or uncreative subject lines will likely be deleted before they are read.
Your subject line should grab people’s attention. One way is to offer an incentive in it, which will make readers more apt to open it completely. If you offer them something of value, like free shipping or a big discount, they will be tempted to accept your offer. Having great text in your subject line will dramatically increase the number of recipients that open and read your message.
Make sure your title is effective. Remember that a subject title should be grabbing and invites the reader to open the email, as it is the first thing they see. Once you have done that, you are halfway there, and in all likelihood they will open the email.
Ask for feedback from your subscribers. Regardless of how many emails you send out, you cannot determine how successful your email marketing campaign is without finding out whether your subscribers like your emails. Have them tell you about the components in your emails that they like as well as those that need to be changed. If you listen and learn from your customers, they will be loyal to your brand.
Allow your readers who visit your website many opportunities to opt-in but avoid any pressure tactics to subscribe. Make sure you let your customers know that their private information is safe with you and discuss the benefits of subscribing to your emails. Your email marketing success is directly dependent on your being able to acquire basic contact information from customers.
Your opt-out link should yield immediate results. If you keep sending subscribers emails after they opt-out, they may feel like you are disrespecting them.
To optimize your email marketing success, only send your email campaigns to people who have signed up to receive your email communication. Sending messages to people who aren’t interested will lead to them blocking your emails. It is even possible to lose your email address if several complaints are filed against you.
You can increase the loyalty of your customers by personalizing their emails. Let your readers know about discounts and sales. Update them on any products you add to your line that are similar to purchases they have made in the past. Once a customer has bought something from you, they are more likely to do so again in the future.
Make sure your marketing emails’ layouts are top-notch. Though graphics may be tempting to use, spam filters are more likely to block them. This is why your information should be in text form. Provide inviting links to your web site and let your audience see your graphics there.
SMS messages can be a great side kick to an email strategy. You will be able to convey more information to your audience and remind them via SMS of something they read about in your emails. Also, text messages can improve the chances of getting your brand known.
Do not send out unsolicited emails. If you send emails that are unsolicited, people will think you are a spammer. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
As you now know, email marketing is still a viable marketing option for your business. Using what you’ve read here when you draft your campaign strategy will lead to sound decisions and increasing profits, so gather your thoughts and put them to work!