Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
It’s important to not upset people by inundating them with the same offer over and over again. Studies indicate that people are more likely to redeem offers that only come in once a week or or 3 times a month. Your customer should think he will miss out if he doesn’t act now. If your customers feel they can get the same discount later, they will not buy right away.
Mobile marketing can attract a lot of customers, but you need to make it work on multiple platforms. Unless it works well with all of the most common devices on the market, you will risk losing out on thousands of prospective customers.
Do not randomly message your clients. Every message you send should contain information that matters to your readers. Sending random messages to customers has been the downfall of many actual marketing campaigns. You are not your customers’ friend. When you contact them, they want to know about your products.
Good mobile marketers take advantage of the location effects available. Mobile marketing is location based, which is unique to this style marketing. This means that mobile campaigns can do things no other kind of marketing can. Give some thought to the potential that location-specific marketing strategies present for your business.
Make sure that your content is relevant and purposeful. Remember that your mobile marketing efforts need to be meaningful and have purpose. Offer your customers relevant, pertinent information they can use. When you are providing the products they truly need, they will reward you with their business.
Make the most of your online website. By advertising smartphone apps or mobile sites using this method, you’ll gain increases in their traffic. Regular customers who visit your site will then know how to access your business anywhere they go.
Especially when it comes to your mobile website, you must remember that less is more. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. With mobile marketing, you need to be short, sweet, and to the point.
A very beneficial thing to use when setting up a mobile marketing campaign is social media. Reward those who participate in social media sharing. Give a coupon to customers who share one of your deals on Facebook or TwitPic your store, or enter them into a drawing. People will respond and share the potential savings – as well as exposure to your company – with their friends.
Purchase short codes. Although it may seem to be cost prohibitive at first, the code is linked to only your brand, which can be priceless. With enough use, existing and potential customers will associate the dedicated short code with your business. That is not a lot to pay in order to avoid legal troubles. If code sharing companies abuse the system, you might get into trouble as well.
Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? By creating its own unique, relevant app, a company can double or triple the success of its mobile marketing strategy. There are many different features from which you can choose when designing your apps.
Make sure your mobile content is viewable on multiple mobile platforms. You do not want to leave any customers out of a mobile campaign just because your messages do not work properly on their particular device. In order to maximize revenue, you’ll need to use code that all major phones browsers can interpret.
Consider implement many marketing pieces at a time as a means to maximize your mobile marketing strategy. Try sending a flyer in the postal mail to let your customer know about an upcoming sale. Send an email a week before the event, and a text reminder an hour before the sales starts.
Putting a QR code on your print ads can help you appeal to tech savvy customers. This will make it simple for people that have smartphones to access your site and any special offers you may have. Put these codes everywhere, including fliers, catalogs, and even your own business card. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
Evaluate your message with a usability test. It is very important that consumers see your content in the way you have intended. Ask your family and friends to accept testing messages from you, check them and give you feedback before you formally launch your mobile campaign.
Include discount coupons or coupon codes in your mobile marketing campaign. People love a deal. If a customer gets an incentive to check out your site, they will be more likely to do so.
Define your goals before starting to design your campaign. At first, you need to understand what goals you’d like to achieve through mobile marketing. Are you using your existing customers to increase sales, or are you just trying to keep them around for future promotions?
Make sure to market across various platforms so that you can reach more customers. All of your messages should be able to be seen on a variety of different phones and platforms. You can simplify messages easier than you can create different custom fit ones for various platforms. Keeping it simple is what you should strive for in mobile marketing.
The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. New customers and new business will be the likely result of your efforts.